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Pokemon Go: A Competitive Social Formula For The Music Industry? [George Howard]
![Pokemon Go: A Competitive Social Formula For The Music Industry? [George Howard]](https://s3.amazonaws.com/allaboutjazz/photos/news/03242016-169.jpg)
Here George Howard looks at how the social, fun, and competitive formula which has made Pokemon Go the massive success that it is could potentially work in the music industry, and the hurdles it would have to overcome to do so. Guest post by George Howard I’ve long believed that in order for any web or ...
6 Essentials For An Indie Artist's Toolkit
While being a do-it-yourself independent musician is certainly possible in this day and age, there are certain tools that make it significantly easier. Here we look at six such tools that can help artists with their marketing/managing. Guest Post by W. Tyler Allen on the TuneCore Blog Being a DIY musician in today’s industry requires, work and hustle ...
Record Labels Need Change Of Culture In ‘Dashboard Era’ Of The Music Industry
Music streaming data makes it possible to understand the fan behavior behind each stream. “But the way we translate this creativity into monetizable, digitally-mediated experiences requires a culture change" within the music industry," says Samuel Potts, the head of radio at Columbia Records UK. Guest Post by Samuel Potts, head of radio at Columbia Records UK As ...
“Escalating Dance” In Music Videos
In integral part of music videos since their inception, this article explores the role of dance, or more specifically 'escalating dance' in music videos and its impact on the viewer. Guest Post by Jeremy Young on Soundfly's Flypaper Tons of things can make a great music video. Epic drama, quirky graphics and animation, innovative camera techniques and coloring, ...
Canadian Music PRO SOCAN Acquires Jeff Price's Audiam "to finally fix the global industry problems"
In May, Canadian performing rights organization SOCAN acquired music and metadata delivery technology provider MediaNet. Late yesterday, they added Audiam, a digtal music licensing and royalty collection service, to their music tech portfolio. Canadian performing tights organization SOCAN has acquired Audiam. Founded in 2013 by TuneCore founder and former CEO Jeff Price and former TuneCore CTO David ...
Internet Radio's “Value Shift” In Waiting [Glenn Peoples]
![Internet Radio's “Value Shift” In Waiting [Glenn Peoples]](https://s3.amazonaws.com/allaboutjazz/photos/news/6a00d83451b36c69e201bb0920bc4f970d-750wi.png)
Could it be that the best way for musicians and rights holders to earn more money moving forward it to get more listeners to ditch traditional AM/FM radio in favor of online streaming? According to the math, services like Pandora provide higher payouts for more royalty types than their broadcast competitors. Guest post by Glenn Peoples, Insights and ...
5 (Mostly Free) Things To Give Away at Your Next Gig To Turn Attendees Into Fans
Everybody enjoys free stuff, but many artists just starting out can't afford to chuck expensive items like t-shirts and vinyls into the crowd without any kind of compensation. Still, giving things away for free can be a great way to show fans you care. Here are ten items that can be gifted the crowd at a minimal loss. Guest ...
Warner Music No Longer Selling To Small Record Stores
As if they didn't already have it bad enough, mom and pop music shops have been dealt yet another blow with the news that Warner Music will no longer allow direct accounts with stores which do less than $10k in business with them each year. Guest Post by Bobby Owsinski on Music 3.0 In another blow ...
Self-Imposed Music Scarcity In The Digital Era
Although streaming is the dominant form of music consumption, and seems to be here to stay, many listeners are turning to vinyl-only, or cassette-only record labels to obtain their music. By Glenn Peoples of Pandora Pitchfork has an interesting article today on vinyl-only record labels. They reside in music’s underground but for some people they’re a necessary ...
Most Musicians Are Not Entrepreneurs
This article examines how, in the modern era, artists need to be able to not only make music but also effectively sell themselves, something which most musicians are not naturally good at, meaning they need a good entrepreneurial team on their side. By Matt Voyno of The New Rockstar Philosophy In my internationally published, award winning book, ...
