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A Look At How Well Streaming Music Is Really Doing And The Major Label's "Streaming Reality Distortion Field" [Mark Mulligan]
All 3 major labels have reported impressive growth in streaming income. But that's only a fraction of the story, says top industry analyst Mark Mulligan of MIDiA. "If the music service wins, the label wins, if the music service loses, the label still wins," he says. This disconnect... is one of the festering wounds of the streaming ...
3 Things You Can Demand From Your Publicist
Here a former publicist shares some insider information on what you, as an artist, can reasonably demand from your publicist and expect to actually receive, and why it is that you in fact should insist on getting the following three things. Guest Post by Hugh McIntyre on the Sonicbids Blog Before becoming a full-time writer, I worked ...
Sonos Smartly Extends Speaker Control To Spotify App, Amazon Echo, Pandora [UPDATED]
I've always loved my Sonos multi-room speaker system. It's a near perfect combo of size, fidelity and wireless convenience. My single beef has been that using Sonos speakers meant using the Sonos app as a controller. And it works well, I missed some features that I enjoyed on Spotify, Pandora and other music apps. Sonos is ...
4 Methods For Improving Your Email Conversion Signup Conversion Rate
Getting fans to sign up for your email list requires more than simply dropping a signup form on your website. Although it's certainly a critical step, there's much more artists can do when it comes to raising their signup conversion rate. Guest Post from Team FanBridge So you’ve finally set up your sign up form front ...
Spotify IPO Watch: Blame ≠ Profit
Although Spotify, like so many streaming companies, blames its lack of substantial profit on its requisite payment of such high royalty rates, the company's woes may in fact stem from a flawed growth strategy and mismanaged finances, as potential investors wait for an IPO which may be a long time coming. Guest Post by Chris Castle on Music ...
A Concise Guide To Branding For Musicians
Successfully marketing your band online can be a challenging task to say the least, particular given how much digital noise one must cut through. Branding can be one effective way to set you apart from your industry peers and better connect with fans. Guest Post by Jessica Hackett on Soundfly's Flypaper Is your music being heard over ...
How Piracy Altered Music Discovery & Licensed Services Pushed It Forward
Bas Grasmayer takes a look back at the multitude of different tech platforms (many of them a haven for piracy) which have allowed us to access music over the years, and how they have helped shaped the current emphasis on music discovery. Guest Post by Bas Grasmayer on Synchblog As we continue our 'Projecting Trends' series, digital ...
Former Staffer Offers A Rare Look Inside Apple Music
Former Apple Music employee Sean Glass offers a rare look inside the secretive world of Apple, and weighs in on the industry realities behind streaming exclusives and why they can be good for artists, but are generally not especially beneficial to major labels. Guest post by former Apple Music employee Sean Glass from Medium Frank Ocean’s album is out, what do you ...
The Coming Arms Race In Online Music: Artist Services [TIM QUIRK]
Digital music industry veteran Tim Quirk examines the coming arms race in the music industry, with online music services competing to offer artists programs and features which enable them to generate revenue beyond just streaming royalties. Guest post by Tim Quirk, founder and CEO of Freeform There’s a development brewing among online music services that’s simultaneously overdue and underappreciated. It’s ...
New Twitter Features Could Make Promotion More Difficult
As seems to so often be the case, a new host of updates for Twitter will likely make DIY promotion for artists more difficult when it comes to getting their content seen by fans. New features being added to the platform include changes in notification settings and, worst of all, a quality filter. Guest Post by Bobby ...


