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Indie Musicians Should Focus On Podcasts And Playlists Not Pitchfork And Paste [Kosha Dillz]
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In this piece independent rapper Kosha Dillz shares explains the value and importance of focusing one's self-promotion in the direction of smaller more personal podcasts and playlists, rather than fruitlessly seeking the attention of larger media outlets. Guest Post by Kosha Dillz I thought to myself what a beautiful time to be alive in 2016. This ...
A Pandora Listener, Facebook Like And Twitter Follower All Walk Into A Bar - The Impact Of Pandora Artist Stations
Although some may be quick to dismiss Pandora as simply another streaming platform, some recent numbers show that many of Pandora's top artists have more station followers and better, more economical fan reach than many social media outlets. Guest Post by Glenn Peoples on Medium Key takeaways: A third of the top 1,000 Pandora artists have ...
Most Expensive Vinyl Record Ever Sold
How much is the most expensive vinyl ever sold worth? A recent test pressing of The Beatles White Album sold for a record setting amount of cash, providing some insight into how high stakes the world of record collecting can become. Guest Post by Bobby Owsinski on Music 3.0 Vinyl record collectors can really go overboard when ...
Like Access Industries, Liberty Media Is Building A Full Stack Music Company
By definition a full stack company offers “a complete, end-to-end product or service that bypasses incumbents and other competitors." Access Industries is clearly creating one for music. It owns Warner Music Group, has a major stake in Songkick and Shazam, and has just taken control of music streamer Deezer. Liberty Media, says Mark Mulligan, is building ...
Streaming Exclusives Are Done: What Comes Next? [Cortney Harding]
Although the recent wave of much-loathed platform-exclusive releases seems to be coming to an end, the question still remains of what will come next for streaming platforms and consumers. Guest Post by Cortney Harding on Medium The Verge recently ran a poll of readers, asking them about streaming exclusives in the wake of Lucian Grainge of ...
8 Takeaways For The Music Industry From Wednesday's Apple Event
CEO Tim Cook spent only about 3 minutes at yesterday's Apple Event talking about Apple Music, but tucked into it and other announcements were some important messages, both real and implied, for the music industry and all music fans. A roundup up of music and music industry related news from Wednesday's Apple Event. Apple Music now has ...
Sonos (Finally) Improves Its App To Reflect Modern Listening Habits
I love my wireless Sonos speakers, but the app has always left a bit to be desired. Now Sonos is attacking the problem on two fronts- the ability to control the system directly from your favorite music apps (Spotify integration is coming next month), and a major app upgrade. Reflecting changes in how users consume music, Sonos ...
Local SEO: How to Get Your Event Ranking
As we delve deeper into the complex but crucial world of search engine optimization, we look at what can be done 'off-page' to help and ensure your local event climbs the ranks of regional searches. Guest Post by Brendan Baker on Eventbrite When it comes to search engine optimization (or SEO), your event faces a unique challenge: ...
The Company That Owns Warner Music Group Just Took Control Of Music Streamer Deezer
Access Industries has taken control of global music stream Deezer. The move advances the goal of the conglomerate, which also owns Warner Music Group and has made major investments in Songkick ($25M), Shazam ($9M) and in 2013-14 Beats ($120M million), to become an integrated full stack music company. French authorities have approved Access Industries taking “exclusive ...
Rads: Simple, Affordable Geo-targeted Concert Tour Advertising
Digital advertising, particularly on Facebook, has made effective paid marketing affordable for a more musicians, but it can be a confusing. Rads, a new service from the team behind Bandposters, aims to simplify and improve the process. “Digital advertising, without the hassle of confusing ad platforms. No more tinkering. Make custom geo-targeted ads for every show ...
