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Why People Pay For Subscription Entertainment Services
Here Karen Allen looks what makes a person willing (or unwilling) to pay for subscription entertainment, depending on whether the content they're accessing is premium or non-premium. Guest Post by Karen Allen on Medium I’ve been giving a lot of thought to subscription entertainment services and why people will or won’t pay for them. This is ...
Royalties, Regulation, And Risk: Why Artists Need To Diversify
In the wake of the recent DoJ Decree, this article explores the need for artists to diversify their sources of revenue, expanding beyond just musical opportunities but establishing revenue streams completely outside of music. Guest Post by Jeff Schneider, President and CFO, Royalty Exchange The debate currently raging over exactly what impact the recent Department of Justice ruling ...
How To Promote Your Music On Reddit
Reddit is a huge forum with different subreddits – which are like sub-forums for you to hop in and talk to people. They're their own communities. Before I give you a method for promoting your music on Reddit, I want to tell you that: This guide is tailored towards hip-hop artist, but can be used for ...
4 Steps For Boosting Your YouTube Channel's Performance
When it comes to increasing the performance and view count of your YouTube channel, ensuring that the content is packaged and organized properly cannot be overlooked. Here we look at four techniques for improving your channel's performance. Guest Post by Mike Baldo on The Daily Rind of The Orchard Metadata and SEO can often seem trivial for busy ...
Why Indie Artists Should Invest In Vinyl
Though making it as an indie artist can certainly be a struggle, merchandise still provides an excellent source of revenue. Here Michael Moore makes a case for why independent artists should take steps to invest in stocking their merch table with vinyl. Guest Post by Michael Moore on Tunecore [Editors Note: This is a guest blog written by Michael L. ...
Pandora Signs Direct Deals With UMG, Sony, 30 Indies Paving Way For New Music Service - WMG Last Holdout
Early Tuesday morning Pandora announced most, but not all, of the deals it needs to launch an on demand subscription music service. With robust $5 and $10 tiers likely and unique features created to help artists reach their fans, Pandora is poised to offer a real alternative to Spotify and Apple Music. Pandora has signed new ...
Streaming Playlist Data: 10 Things You Need To Know
Many labels have begun tapping in to streaming playlist data, but much of said data requires some interpretation before it can be useful. Here Sammy Andrews debunks several streaming data myths, and works to explain what you can hope to learn from such information. Guest post by Sammy Andrews, the director of Entertainment Intelligence on Music Ally This guest column for ...
The Album Release Re-Imagined In A Time Of Atomic Consumption
Music-tech writer Cherie Hu examines how the music industry can alter its current ways and restructure its marketing strategy by tapping in the atomic consumption habits of today's media users. Guest Post by Cherie Hu on Synchblog We are consuming media more atomically than ever. More of us prefer to consume content piece by isolated piece, ...
Paying For The Album Does Not Mean The Artist Gets To Own The Album (Why Record Contracts Are Horrible For Artists)
In this excerpt from Ryan Kairalla's new book Break the Business: Declaring Your Independence and Achieving True Success in the Music Industry, we get an unvarnished look at what it really means to sign a record contract. By Ryan Kairalla, from his new book “Break the Business: Declaring Your Independence and Achieving True Success in the Music ...
3 Things Fans Will Eagerly Give You Money For
While most artists have superfans who are eager to support them, these fans aren't always provided with enough opportunities to do so. Here we look at three different areas where fans are eager to shell out cash in exchange for special access to artists and their merchandise. Guest Post by Dave Kusek the Sonicbids Blog Let’s ...
