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Vinyl and One Size Fits All Strategies Will Not Save The Music Business [Mark Mulligan]
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Surging vinyl sales may make a great headline, but at just 2.6% of total sales, they won't save the music business, says music industry analyst Mark Mulligan of MIDiA. The real headline should be the increasing fragmentation of the industry with little overlap between the most popular artists on the vinyl, streaming, singles and album charts. The ...
5 Marketing Takeaways From Music Streaming
Some recent analysis from Next Big Sound is showing that streaming is more than simply getting artists' music to the public, but is also providing important social and event data, as well as information on interactions between artists and fans. Guest Post by Bobby Owsinski on Music 3.0 If you look closely, streaming is teaching us ...
Spotify’s Acquisition Of SoundCloud No Longer Likely
Although rumors have been flying about Spotify's potential purchase of SoundCloud for quite some time, it looks as though any hopes of such an acquisition have been dashed. Here we look at why. Guest Post by Bobby Owsinski on Music 3.0 It looks like all of those rumors about Spotify buying SoundCloud have turned into nothing ...
How I Gained 10.5 Million YouTube Followers
Here one artist reflects on how he was able to cut through the noise of a crowded market and build a sizable fanbase on YouTube, largely by changing the way in which he related to fans while simultaneously building up a personal brand. Guest Post by Peter Hollens on Soundfly's Flypaper It’s almost the holiday season ...
Internet Gives Musicians Double-Edged Sword
In the shifting landscape of the music industry, more and more artists are turning from traditional record labels to streaming services to get their songs and their names out there. Streaming platforms like Spotify, Google Play, Deezer, Pandora and many more offer free online access to fans and new marketing channels for musicians, known and unknown. ...
Music Industry Leaders Offer Their Predictions For 2017
The team behind the music business program at William Paterson University reached out to a variety of top music industry leaders to get their predictions for the business in 2017. Guest post by Dave Philp from Music Biz 101 at William Paterson University It’s easy to recap a particular year since everything already happened. But what about ...
Identifying Your Two Types Of Fans
In this article we look at the difference between casual and core fans, how to tell the difference between the two, and why it doesn't necessarily make sense to expend too much energy on the former. Guest Post by Bobby Owsinski on Music 3.0 Every artist, whether they’re selling out arenas or still working in clubs, ...
Battle Over Public Performance Rights Of Old Music Heats Up: NY Rejects, Supreme Court Petitioned
Although certainly not a new dispute, the legal battle over pre-1972 recordings recently kicked into a higher gear, with New York recently rejecting a case, and the Supreme Court being petitioned to hear another. Guest Post by Mike Masnick on Techdirt For many years now we've been covering the ridiculous legal disputes over pre-1972 sound recordings. ...
Obama Signed The BOTS Act, But Don't Get Too Excited
Obama's recent signing of the Better Online Tickets Sales (BOTS) act, while a step in the right direction, will only go so far towards solving issues with customers' ticket buying experience. Guest Post by Dave Brooks on Amplify President Barack Obama has signed the Better Online Tickets Sales (BOTS) Act into law, making it illegal to use ...
Turning Pennies To Dollars: Increasing The Efficiency Of Royalty Collections
Although little attention was paid to them in a more profitable era, keeping track of minimal royalty collections has become increasingly important in the music industry, something which is being helped by the emergence of new technological and business related innovations. Guest Post by Antony Bruno of Royalty Exchange During the heyday of the 80s, the ...
