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How To Release An Album – The Definitive Checklist
For almost any musician, releasing new music is essential to maintaining a career in music, but doing so correctly is important to said release being a success, and neglecting key administrative steps diminish the potential success of any release. This is a guest post from Nick Rubright, the founder and CEO of Dozmia. Releasing new music is an ...
Your Marketing Resolutions For 2017: COLLECT
Here the FanBridge Team offers some advice on how to start off 2017 right by improving your mailing list by collecting more email subscribers and increasing the number of active fans regularly receiving your emails. Guest Post by Team FanBridge It’s a new year! Which certainly means one thing: new fans. Kick off 2017 right by improving ...
James McMurtry On State of Texas, State Of The Music Business Plus The Digital Tip Jar [INTERVIEW]
In this interview Brad Auerbach speaking with singer-songwriter and proud Austin resident James McMurtry about the rapid evolution of the music industry, and his thoughts on digital “tip jar" and artistic philanthropy in general. Guest post by Brad Auerbach on Forbes James McMurtry is one of America’s songwriting treasures. Too often just out of the mainstream spotlight, ...
Artist vs. Songs: Building An Identity In The Streaming Era
As 2016 drew to a close, much of the industry animosity targeted at streaming seems to have been replaced with a largely favorable outlook. Here Nick Susi examines the state streaming today and what its long-term impact might be. Guest Post by Nick Susi, creative strategist in music & media on Rethink Music Entering 2017, a popular ...
Is CES The New SXSW?
Or is it the new Advertising Week? Or is there just a cabal of brand managers who live on jets and touch down at these events once every few weeks, making them all essentially the same? Cortney Harding was less than impressed, but from this sea of homogeneity did come announcements on hi-res music and VR. By ...
Blockchain For Music: The Promise and Problems
Know who owns rights to what is one of the greatest challenges currently faced by the music industry as well as those involved in it. Many believe Blockchain technology could be the answer to this issue by making royalty payments faster and more efficient whenever a song is consumed. Guest post by Alexander Stewart from Berklee's ...
Obama On Post-Election Plans: "I'm waiting for my job at Spotify"
As President Obama ends his 8 years in office, he's hinted that he'll be working to rebuild the Democratic party, bringing more millennials into the fold as activists and candidates. But at a White House event for outgoing U.S. ambassadors, he jokingly shared his aspirations to get a job creating playlists for Spotify. At a White ...
Paid Audio Streaming Gowing 9X Faster Than Ad-Supported To Drive U.S. Music Consumption In 2016
Paid subscription audio streaming grew almost 9 times faster that free ad-supported audio stream last year. That's encouraging news for a music industry concerned with the revenue that streaming generates. Pandora's Glenn Peoples breaks down the stats. By Glenn Peoples of Pandora 2016 figures show the U.S. music industry grew at a good clip thanks mainly to ...
Measuring Online Audience Engagement [INFOGRAPHIC]
Although 'engagement' is often thought of simply as the number of views or shares on a piece of media, there's much more involved when it comes to how audience engagement is measured, particularly by those inside the industry. Guest Post by Bobby Owsinski on Music 3.0 When we think online audience engagement, we usually think of views ...
A Label, A Magazine And Band On The Value Of Email Marketing
Email marketing is often touted as one of the most effective ways of targeting consumers in the digital age, but how effective is it really? Here representatives of label, music magazine, and band weigh in on the value of email marketing in the music industry. Guest post by Robert Lanterman on Soundfly's Flypaper This summer, Dan Oshinsky, ...
