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The Musicians Guide To SoundCloud: Part One
Ah, the internet. When it’s not busy being a mass dumping ground for political commentary, selfies and Kermit memes, it can be an independent artists best friend and most powerful ally. While mainstream social networks allow you to shape your voice and personal brand, music streaming networks are where the real heavy lifting comes into play. ...
7 Tips For Tweeting Live Events
When attending a live event, be it a show or conference, one of the best ways to stay in contact with your fanbase is to live tweet the goings-on. Here we review seven of the best practices for live tweeting any kind of event. Guest Post by Bobby Owsinski on Music 3.0 When it comes to ...
HMV Canada Is Bankrupt, Closing All 102 Stores
January 27th is being called “the day the music died" by many Canadians. That's the day that an Ontario judge approved bankruptcy for Canada's largest music retailer HMV. On Friday January 27th, an Ontario Canada Superior Court of Judge approved placing HMV Canada into receivership. The application was filed by HUK 10 Ltd, a subsidiary of ...
6 Simple Strategies To Collect More Email Addresses At Shows
In a crowded online communication space, email remains one of the most effective ways for artists to reach their fans. In this piece we look at six of the best ways to capture the email addresses of the attendees at your next show. Guest Post by Chris Robley on DIY Musician I was listening last week ...
Why You Need A Social Media And Content Strategy
Having a social media and content strategy extends far beyond simply having someone who posts content. Here we look at how to actually develop an effective and executable content strategy. Guest post by music marketing strategist Michael Brandvold When discussing a social media and content strategy I can’t begin to tell you how many times I have ...
Bandcamp Reports Strong Growth, Adding 2000 Indie Labels, Hundreds Of Thousands Of Artists In 2016
The recorded music business had a decent year in 2016, but indie powerhouse Bandcamp had an ever better one. And they did it the old fashioned way—selling music and merchandise—rather than by collecting checks from Spotify and Apple Music. Bandcamp's business grew across all categories in 2016. They also reported their 17th straight profitable quarter, while also increasing ...
Netflix Not Worried About Death Of Net Neutrality, But Startups Should Be Terrified
With Trump's team of telecom advisors having made clear their intentions to dismantle net neutrality, startups and smaller companies that lack the lobbying muscle of companies like Netflix are in a state of panic. Guest post by Karl Bode from Techdirt With Trump's telecom advisors and the remaining FCC Commissioners making it abundantly clear that they intend ...
3 Music Tech Trends To Watch In 2017
In this piece, Rich Nardo takes a look at where he thinks music tech is headed in the next year, identifying three area in particular where he expects to see rapid and substantial growth. Guest post by Rich Nardo on Tunecore [Editors Note: This blog was written by Rich Nardo. Rich is a freelance writer and editor, and ...
It's A Streaming World With Vinyl Only Living In, But It’s Living Much Better These Days [Glenn Peoples]
Streaming and vinyl are two growth areas helping to return the music industry to profitability. But getting your vinyl pressed hasn't been easy. “You used to not have to worry about manufacturing,” Matthew Johnson, co-founder of Fat Possum Records told Billboard. Image credit: Will Folsom, Creative Commons Attribution 2.0 Generic license More vinyl demand = more vinyl ...
How To Use Pandora AMP To Score 50,000 Video Views In 3 Days
Here Kevin Breuner of the band Smalltown Poets details how he was able to use artist data in as a means of scoring over 50,000 video views in just three days. Guest post by Kevin Breuner of DIY Musician This is a story about how my band Smalltown Poets used artist data to leverage success for our ...
