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Why Artists Shouldn't Trust Their Online Presence To Social Networks
While many artists are content to let their Facebook or Tumblr represent them online, doing so carries with it certain risks. In this excerpt from his book, Bobby Owsinski looks at why musicians should avoid limiting the scope of their online presence to social networks. Guest post by Bobby Oswinski on Music 3.0 Many artists are ...
A "Must Use" Tool To Market Your Music and Tours [The Music Biz Weekly Podcast]
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Gogi from Gupta Media visits the Music Biz Weekly Podcast to talk about smartURL 2.0. You'll get the lowdown on the new Pivot smartURL and how it quickly builds a music landing page for you. Gogi also shares info on Events smartURL for marketing live shows. The Pivot smartURL creates a landing page where all users ...
Why You Should Incorporate Playlists Into Your Social Media Strategy
When it comes to marketing and promotional strategies, artists tend to focus on how they can get their music on other people's playlists. This article looks at approaching it from the other end, with artists themselves acting the curator. Guest post by Bas Grasmayer of Music Tech Policy The emphasis of playlist strategy is usually placed ...
Spotify Acquires Music Machine Learning Startup Niland
During yesterday's Music Biz conference, Spotify's Troy Carter shared that Spotify was becoming an “anticipatory" service, delivering the right music at the right moment. Carter's prescience was likely driven by Spotify's acquisition of music machine learning startup Niland, announced this morning. Spotify has acquired Paris-based music machine learning startup Niland. Details of the deal were not ...
Music Biz 2017: Mood Swings, Merch, Hi Res Streaming & More
The mood at Music Biz 2017 in Nashville this week was almost ebullient. After a multi-year downturn, things are finally looking up, really up. And the diverse attendees—ranging from labels large and small to artists and managers to streamers and tech, all sense that a new and perhaps bigger music business is emerging. Here are two of ...
Amazon Prime Live Events, More Than Just Gigs For Old People [Mark Mulligan]
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Although Amazon's 'Prime Live Events' have been critiqued for being an 'iTunes Festival for old people', the small-scale gigs by these heritage acts actually represents some clever strategy on the part of Amazon, as it looks to mix of the live/streaming game in a crowded industry. Guest post by Mark Mulligan of Music Industry Blog Amazon ...
Tips For Building A Killer Musician Press Kit
One of the fastest, easiest, and most effective ways to present yourself as an artist, and will quickly tell any organization or booking agency whether or not you're worth the investment, and not having one can cause you to miss out on great. Guest post by Emma Miller A press kit is the most effective way ...
The MP3 Is Dead, Long Live The MP3
Although the ability to 'kill' anything on the internet is questionable best, the alleged demise of Pepe The Frog was accompanied by the apparent death of the MP3, after the research company which holds the patent for MP3 coders and decoders terminated their licensing program for said patents. Guest post by Leigh Beadon of Techdirt Last ...
All Music Is Created Equal: Why The Indie Music Community MUST Fight For About Net Neutrality Now
It's easy to become numb to the constant stream of real and fake news emanating from Washington, DC. But one issue requires constant vigilance and strong action from every corner of the music and tech industries: net neutrality. Net neutrality: the principle that Internet service providers should enable access to all content and applications regardless of ...
Universal Music Ties With Tencent In Major Expansion Into China
Universal Music Group and Tencent Music Entertainment Group have entered into a partnership that will significantly expand the international music market in China. Under the terms of a new deal, China's Tencent Music Entertainment (TME) will distribute music from UMG's vast global catalog on its popular streaming platforms QQ Music, KuGou and Kuwo. TME also becomes the ...
