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Curated Playlists' Rise To Power
In this article Brian Reitz maps out the rise of the curated playlist to a dominant form of music consumption, how creators now compete with curators, and what the curated playlists means for emerging artists and the industry as a whole. Guest post by Brian Reitz from Berklee's Music Business Journal Artists have traditionally commanded attention, ...
Music And The Power Of Public Sector Radio
It's National Radio week and this great piece from Berklee's Music Business Journal delves into music's lengthy and ongoing relationship with public sector radio both in the US and elsewhere, and how music on public sector radio is used to influence society. Guest post by Alexander Stewart from Berklee's Music Business Journal Broadcasting, especially radio, is a ...
Early Music Marketing Tips For Indie Artists
Here Janelle Rogers offers up several out of the box tips on successful marketing for indie artists, looking at how to build and maintain relationships with fans both online and at live music shows. Guest post by Janelle Rogers on the TuneCore Blog [This blog was written by Janelle Rogers, the founder of Green Light Go Publicity, a music PR firm ...
Pirate Bay Ordered To Pay Labels A Paltry $477,000
Despite being an early target of multiple lawsuits brought my several labels and music trade groups, torrent tracker Pirate bay is still operating and helping to enable music and media piracy worldwide. Now , 6 years after a lawsuit began, a court has ordered to Pirate bay founder to pay labels, just $477,000. A court in ...
Diggers Factory Brings Community To Indie Vinyl Pre-Sales
Diggers Factory founder Alexis Castiel takes us behind the scenes of his crowdfunding styled vinyl pre-order and production service designed to keep artists from wasting money on vinyl production. In this article he explains how the idea for the company came about and where it's headed. Guest post from Soundfly's Flypaper Diggers Factory is an online vinyl ...
David Skorton Talks Berklee Online, The Future Of Education
Famed educator and music enthusiast David Skorton recently opted to give online education a shot in the form of a music course. Here he shares his experience and talks about what he sees as the future of online education. Guest post from Berklee Online Renowned educator David J. Skorton has been playing music as a hobby for ...
3 New Statistics About Millennials’ Live Music Tastes
A new slew of research is out on millennials' live music preferences, showing that they both are attending festivals more often and for a broader variety of reasons, including the need to engage with a community and support artists they feel are affecting positive social change. Guest post by Rachel Grate of Eventbrite Millennial attendance of ...
Johnny Cash Family Condemns Neo-Nazi Use Of Father's Image
The family of Johnny Cash have demanded that Neo-Nazis, white supremacists and other hate groups not associate the image of their late father with the discriminatory ideas. In an open letter posted to Roseanne Cash's Facebook page, the family took issue with a protester during the confrontation in Charlottesville, Va., last weekend who appeared in a ...
How To Encourage Fans To Buy CD's, Vinyl: 5 Techniques
While the majority of music consumers have switched to listening to music via online streaming, the physical product endures, and mediums like vinyl have even seen a spike in popularity. That said, moving physical product remains a challenge, so we're offering up some tips on how to do it more successfully. Guest post by Bobby Owsinski ...
Elvis Presley and The Tale Of Two Very Different Music Industries
Elvis is King! Or is he? As we commemorate 40 years since his death, how are Elvis and his fellow legacy artists fairing in the new music industry landscape as compared to their younger counterparts? Is YouTube for everyone, for example? And Spotify promises long tail revenue, but does that include Elvis and his peers? Guest post ...
