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Facebook Tests Change That Is CATASTROPHIC For Music Marketing
Facebook is testing a major change to is basic algorithm—the one that decides what shows up in a followers news feed—that will completely change music marketing on the social platform; unless, of course, one is willing to pay to be seen. Facebook is testing a change that would shift all non-promoted posts coming from pages out ...
...Who Cares? Growing And Engaging Your Audience
After sinking blood, sweat, and tears into crafting the perfect set of music, the next step is actually getting it into the ears of your audience. As you focus on the marketing aspect of your music, it becomes important to ask: 'who cares?' Guest post Whitney Caroline of The Marketing Mixtape You’ve spent hours writing songs, ...
Improving The Press Section Of Your Website
Remarkably, many bands and artists don't have a press section on their website, or may simply have a list of press releases in its stead. Here we look at how to create and/or improve the press section of your website, and why it needs to be done. Guest post by Bobby Owsinski of Music 3.0 It’s ...
Albums And Why They Still Matter
With the rise of playlist culture, and the nature of music consumption changing so rapidly, many are questioning whether the conventional album is worthy investment of a band or artist's resources. In this piece we look at why albums still matter. Guest post by Patrick McGuire of the ReverbNation Blog In today’s landscape of hacks, instant ...
10 Things You Should Do As Soon As You Sign Up New Music For Distribution
While signing up for a distribution process is certainly an important of getting your music out there, it doesn't end there. Here we look at ten things you must do once you've signed it up for distribution to ensure your new tunes actually make an impact. Guest post by Chris Robley of DIY Musician There’s more ...
How To Instantly Improve A Band Bio
A bio is a standard part of the package for every band or artist, but beyond covering the basics, it's usually a good idea to try and spruce it up a bit, either to convey your creativity or come off as more professional. Here we look at five tactics for easily improving your bio. Guest post ...
Tunecore Passes $1 Billion In Revenue To Artists
Tunecore has passed the $1 billion milestone in revenue paid to artists from streaming and sales. That impressive number does not include revenue from other TuneCore offerings, such as Publishing Administration and YouTube revenue collection. According to the IFPI's 2016 Report, while overall digital revenues for the global recorded music market grew by 17.7 percent, revenue earned by ...
VNUE Acquires Set.fm From PledgeMusic
Just one year after PledgeMusic finalized its acquisition of Set.fm, it has now sold it to live event recording and release platform VNUE for an undisclosed sum. VNUE Inc. (OTC: VNUE), a service that records and releases live concerts, has announced the acquisition of Set.fm from direct-to-fan platform PledgeMusic. VNUE also owns and operates DiscLive. Set.fm is ...
Best Ways To Invest In Your Music Career And In Yourself
When cultivating a career in music, cash can be hard to come, and when it does finally begin to roll in, it's critical that you take the time to reinvest at least a portion of the funds back into your career. Here we look at some smart and effective ways to invest in your music career. ...
Universal Music Launches Music Tech Startup Initiative
Universal Music Group has launched a music tech accelerator engagement network aimed at promoting the development of innovative music-based start-ups globally. Designed to support the contributions that accelerator programs provide to the global start-up ecosystem, UMG will work with entrepreneurial programs to assist in the evaluation and development of music-based start-ups. UMG will contribute music industry ...
