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Developing A Gig Reminder Email Strategy
For anyone involved with putting on a show- be it artist, promoter, or label- notifying a fanbase that the show is actually happening is essential, and one email usually isn't sufficient. Here we look at how to develop comprehensive, effective strategy for emailing gig reminders. Guest post by Bobby Owsinski of Music 3.0 Artists, bands, record ...
Universal Music Group Signs "Unprecedented" Global Licensing Deal With Facebook, Instagram, Oculus
Universal Music Group has signed a global licensing deal that will allow users of Facebook, Instagram and Oculus to use UMG music in uploaded videos and other user generated content. UMG becomes the first major music group to sign a deal with the social networking giant. According to the press release: ‘The partnership will facilitate deeper ...
"Massive Victory" For Songwriters, Publishers As Court Allows Fractional Licensing - BMI, ASCAP React
In a major victory for songwriters and publishers, the Court of Appeals for the Second Circuit ruled against the U.S. Department of Justice which had sought to end the practice of fractional music licensing. The U.S. Second Circuit agreed with Judge Louis L. Stanton’s September 16, 2016 decision that the BMI consent decree allows for the practice ...
Mixcloud Partners With Nielsen's Gracenote To ID Music In Tracks, Mixes
Music streamer Mixcloud has partnered with Nielsen's Gracenote for advanced music recognition using Gracenote MusicID to more accurately identify copyrighted audio content and ensure proper royalty payments to rights holders. As the Mixcloud community of more than 1.2 million creators upload music mixes, radio shows and podcasts, Gracenote will automatically fingerprint each piece of content ...
Digital Marketing Tools, Resources For Independent Artists [Part 2]
In the second half of this two part series, Raj Shah shares with readers an arsenal of tools and resources available to the independent artist which can be an invaluable asset in taking their marketing to the next level and driving them towards industry success. Guest post by Raj Shah of the TuneCore Blog [Author: Raj ...
Are Catalog Releases Making The Music Charts Inaccurate?
When it comes to measuring album success, it has long been a practice to focus only on the 'frontline' releases, with music being relegated to a label's 'catalog' after eighteen month. Thanks to the age of streaming, however, music often sees increased increased spins in the years following its release, leading some to question if the ...
Digital Marketing Tools, Resources For Independent Artists [Part 1]
In part one of this two piece article, we break down some of the tools available to independent artists to employ as they balance their role of both musician and marketer, and what resources they can utilize to put themselves ahead of competitors when it comes to digital marketing. Guest Post by Raj Shah of the ...
What Pandora's Genome Can Tell Us About The Sounds Of 2017
Here we look at breakdown of popular music on Pandora from a genre-based angle and how streaming, in addition to bringing in a majority of the revenue in music, is also reshaping the music itself, and allowing a more diverse group of artists and musical influences to reach listeners. Guest post by Emily Blake of Next ...
YouTube On Track To Launch "Remix" Streaming Music Service In March
While YouTube has made multiple attempts to get its users to go the extra mile and buy into its paid subscription services, it has had minimal success with either its Music Key or YouTube Red. That said, the popular video sharing platform has high hopes for its new Remix streaming service, said to be ready to ...
Sound Diplomacy: Improving Music Cities Worldwide
For a music community to develop and thrive, it needs a city to grow in. So what is about iconic cities like London, Chicago, and Nashville that allow a local music culture to thrive, and how is this culture affected by governments and business? Sound Diplomacy seeks to answer these questions. Guest post by Leticia Trandafir ...
