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Amazon Prime Live Events, More Than Just Gigs For Old People [Mark Mulligan]

Amazon Prime Live Events, More Than Just Gigs For Old People [Mark Mulligan]

Although Amazon's 'Prime Live Events' have been critiqued for being an 'iTunes Festival for old people', the small-scale gigs by these heritage acts actually represents some clever strategy on the part of Amazon, as it looks to mix of the live/streaming game in a crowded industry. Guest post by Mark Mulligan of Music Industry Blog Amazon ...


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