Results for "Affinity Targeting"

How Artist Affinity Targeting Works On AMP, Pandora's Free Music Marketing Platform

July 26, 2017

Here we explore a new feature from Pandora which allows artists to connect with fans via Artist Affinity Targeting. This article explores how the new feature benefits both artist and listener, how it was tested and perfected. Guest post by Katrina Glaeser data scientist at Pandora  The Creator Services team was finally ready to pilot our Artist ...