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Playing To Strangers: Why Marketing To People Who Haven't Heard You Is The Most Profitable
In this piece Amber Horsburgh breaks down some interesting streaming statistics suggesting that, contrary to many conventional marketing theories, marketing to listeners who have never heard your music can be a more profitable approach than trying to cultivate a rapid central fanbase. Guest post by Amber Horsburgh. Amber writes about music strategy via her fortnightly newsletter, Deep Cuts, Subscribe ...
Owning Music Is Important - Vinyl Can Help
With the rise of the digital age, music has ceased to become something we own as much as something we rent. One format, once thought of as obsolete, is shifting this new balance, however. Here we look at why ownership of music is still important, and how vinyl is making it relevant again. Guest post by ...
Two Trumpets, No Waiting
Los Angeles-based trumpeter Chuck Findley was the Naples Philharmonic Jazz Orchestra’s special guest on Wednesday, February 27 as part of the sextet’s 2018-19 concert series. Amid all of the polished playing and musical firepower, he and trumpeter Dan Miller quickly turned the evening into a mutual admiration event at ARTIS-Naples' Daniels Pavilion. That feeling was most ...
This May Not End Well... Top UMG Top Suitors Are A Streaming Service and A Private Equity Firm
If history is any guide, this may not end well... The two top suitors eyeing a $20- $25 billion bid for a 50% stake in Universal Music Group are US investment firm KKR and China’s Tencent Music Entertainment Group. The news comes as UMG parent Vivendi interviews firms to handle the sale. “Sell-side banks are expected ...
Did Technology Bring About The Death Of Good Music?
After new research was released suggesting that millennials prefer golden oldies to contemporary pop, Stephen Carlisle did some digging to determine if this was in fact accurate and, if so, what role technology may have played in the “decline" of music's quality. Guest post by Stephen Carlisle of NOVA Southeastern University This item from the website ...
Gracenote Partners With Muzooka For Photos, Artist Assets
Gracenote is now using Muzooka's unified artist asset management platform to help deliver the latest photos and more. Gracenote is a leading provider of music metadata to many top music platforms and electronics devices. With the Muzooka partnership, when an artist or manager updates a photo on the Muzooka platform, that photo will be made available ...
André Previn (1929-2019)
André Previn, a piano prodigy who began his career at MGM while still in high school in the mid-1940s and excelled at jazz, classical and easy listening in the 1950s and beyond, died on February 28. He was 89. Previn escaped Nazi Germany with his family in 1938 when he was still a child. The family ...
Recent Listening: The Bill Mays Trio Is Back
Pianist Mays recently reassembled his trio for a concert and their first CD release in more than ten years. Mays, bassist Martin Wind and drummer Matt Wilson came together in a live performance at last Fall’s COTA (Celebration Of The Arts) festival. The audience at the Deer Head Inn in Delaware Water Gap, Pennsylvania, was enthusiastic ...
Departures: Andre Previn And Ira Gitler
This week, music lost two venerable and influential figures. Andre Previn, who distinguished himself as a performer and composer in a wide range of styles and genres, died on Thursday at his home in New York City. He was 89. A gifted pianist whose work as a film composer and orchestrator began before he left high ...
Why Word-Of-Mouth Is Key To Live Music, How To Earn It
Despite all the changes the world of music marketing has undergone (technologically and otherwise) word-of-mouth remains the most effective method of selling tickets. So how do you, as an artist, harness the power of such an elusive form of marketing? Guest post by Chris Zaldua of Eventbrite It’s no secret: In the music business, word-of-mouth marketing ...
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