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Study Shows Promise of Ad Supported Music
A “TEMPO Digital Music Discovery & Purchase Process" report from Ipsos MediaCT shows that ad supported music services and in particular MySpace Music may offer hope for frustrated rights holders trying to find a way - any way - to monetize music.
Consumers describe their current music habits as:
When respondents were asked to imagine a world without P2P, their habits shifted:
The 39% that MySpace Music received is particularly impressive when viewed against the site's 3rd place status as a music destination.
More @ eMarkete
