But Offer Little Proof
Responding to a recent NPD survey, that it “cannibalizes" download sales, a Spotify spokesperson told Fast Company:
“There is other data out there to prove the exact opposite of that report," a spokesman says, pointing to a report in Billboard magazine in which Scott Cohen, the London-based founder/VP of The Orchard, says Spotify is already boosting income for labels in two ways: 'First, the more tracks are streamed on Spotify the more downloads occur on other services,' Cohen tells Billboard. 'We are not seeing any cannibalization'."“Spotify is not just about downloads. We're generating a mixture of revenue which includes downloads but also ad sales and subscriptions both of which are growing rapidly."
