Mobile music content provider Myxer has expanded its artist services offering with the launch of MobileStage, a mobile marketing suite that delivers music applications for iPhone, BlackBerry and Android, as well as:
- Free mobile websites
- Mobile fanlist management and messaging
- Advanced data analytics
- Promotional initiatives based on location and touring
As part of the app distribution service, Myxer will promote artist apps to its nearly 30 million customers. First up are BlackBerry apps for Pearl Jam and U2. At launch strategic partners include ReverbNation, Kedar Entertainment, Amie Street, SonicBids, OurStage, INgrooves,The Orchard, Audiolife and SellaBand.
Myxer says it currently works with more than 100,000 artists delivering customizable mobile content The company's plans include several new features in the coming months, including full-track downloads, streaming audio and video, as well as links to artist merch stores and concert tickets.“We listened very carefully to a large cross-section of artists, and one universal theme we heard was the artists' desire for more engaging and personalized ways to connect with their fans," said Myk Willis, CEO of Myxer. “We are thrilled to be working with industry leaders and expanding the breadth of our comprehensive suite of mobile products and services to help artists and labels across the spectrum."
