It Just Got 10 Times Easier to Ticket at the Door...

There's always the wobbly table and bingo-style tickets. But bands have more options than ever for doing serious ticketing at the door—and capturing fan data. That includes everything from the Square mobile credit card reader to Topspin, though Eventbrite really wants to change this game. The company is now preparing to release 'At the Door,' a package for processing credit cards, printing tickets, tracking attendees, and printing receipts for last-minute takers.

This is at the beginning stages, and Eventbrite teased the concept to members of the media in New York on Tuesday. Basically, 'At the Door' revolves around an iPad app, a credit card swiper, and a ticket printer, all of which can be quickly assembled at the venue and moved on a whim. The system can process 400 tickets an hour, and even functions while offline (though online processing introduces far better features).

This is all part of a broader initiative dubbed Eventbrite Box Office, and the company is testing the beta concept. But a traditional venue is not required for this to work; instead, the ticketing action can happen around any event, wherever that might be.