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FMC Policy Summit Recap: What Really Works in Direct to Fan
Source:
We All Make Music
Our FMC Policy Summit coverage begins with a panel on Direct to Fan sales and marketing strategies.
We spoke with moderator Jem Bahaijoub about this stuff last week, but there were some especially enlightening and interesting takeaways that we felt compelled to share.
Free Doesn't Have to Stay Free Amir Mohamed, better known to indie hip hop heads as Oddisee, is as resourceful and insightful as they come, and he perfectly illustrated a point that one of his ...
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Survey: 20% Listen to Pandora, Alt Rock Tumbles and Other Major Shifts in Youth Listening Patterns
Source:
HypeBot
Edison Researh's American Youth Study 2010 offers a significant survey of the media and technology habits of America's 12-24 year-olds. The new study reveals signifigant shifts in their musical preferences, the sources they prefer to discover music and increasingly even the devices they use to listen. Highlights of their findings: 20% of 12-24s have listened to Pandora in the last month, with 13% indicating usage in the past week. Just 6% of 12-24s indicated they have listened to online streams ...
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1 In 5 'Youths' Have Listened to Pandora in the Last Month...
Source:
Digital Music News
“These are some staggering figures—not only have 20% of 12-24 year-olds listened to Pandora in the past month, but 13% have done so in the past week—and this is nationally representative, projectable research data..."
Edison Research
Don't believe research? Well, this one seems really unbelievable—but is probably not too far off. According to the latest findings from Edison Research, 1 in 5 people between the ages of 12 and 24 have listened to Pandora in the past month. That was ...
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The Fleeting Value of a Tweet: Statistics and Graphics
Source:
HypeBot
(UPDATED) While sharing with your Twitter followers is useful; the real hope of most tweeters is that their 140 characters go viral. But how often does that happen? And how long does a tweet “live"? Online marketing firm Sysomos examined 1.2 billion tweets posted in the last two months to find out. Their benchmark: when a tweet generates a reaction or retweet, it suggests the the tweet resonated enough to spark a conversation or to share it with their followers. ...
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A New Age of Extremes: Why the Social Media Hype Machine Kills What It Creates Too
Source:
HypeBot
Are file-sharers killing the careers of artists that the record and music industries create? Or, are we? We—broadly defined as the social media hype machine that we've played our part in fueling—both as professionals and fans. It's as if our society has ventured into a new age of extremes. The traditional music consumption system is running on fumes; mainly, the momentum created by nearly ten years of MTV's Total Request Live. Everything else being played is new to the extent ...
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Think There's Room for Growth? 75% of U.S. Didn't Download Anything Last Quarter
Source:
HypeBot
A new NPD report, The Connected Experience: Building a Bridge Between Devices & Content, shows that while consumers are using connected devices to access digital entertainment content, there is still a great deal of room for growth. 75% of U.S. consumers age 13 and older did not connect or download any digital content in the previous 3 months. The good news? 15% connected and downloaded content via PC or Mac computer; 6% connected with a video-game player; 4% connected via ...
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Overheard @ Day 1 of Adweek in NYC: "Widgets Have Inherited the Earth," Argues Marc Ecko.
Source:
HypeBot
This guest post is by Max Willens, editor of We All Make Music, a website dedicated to helping musicians thrive in a post-label world. “As brands become more human [in the social media space], you're going to see them acting differently because there's no place to hide anymore."—Bonin Bough, PepsiCo More Great Quotes From ADWEEK Below: “The widgets have inherited the earth."—Marc Ecko “People are expecting to see more of a return on their social media influence. We're seeing this ...
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