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Does Litigation Drive Innovation in Media Piracy?
Source:
HypeBot
The harder the cultural industries drop the hammer down, the better infringers seem to get at avoiding detection and designing more robust file-sharing clients. For instance, LimeWire remained a rather mediocre service, one many sharers left years ago, and in its killing, a better and more efficient Pirate Edition" emerged. It makes me wonder, do our attempts to stifle media piracy drive the efforts, at least in part, to make it better? After all, there's no real need to improve ...
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Study: Mobile Web Dominates College Life
Source:
HypeBot
Not sure if you're ready to spend the time and money it takes to develop a mobile music marketing strategy? This stat might help you decide: more undergrads have mobile web device than a desktop computer. While most teens still rely on feature phones, college students have graduated to mobile internet devices including smartphones, tablets and mobile game consoles. According to the ECAR Stu dy of Undergraduate Students and Information Technology for the Center for Applied Research, 62.7% of US ...
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Backyard Brunch Sessions Keeps Music Hyperlocal
Source:
HypeBot
Last week, I called out for hyperlocal music bloggers. Little did I know that net friend and SoundCtrl author David Chaitt hosts a video blog called Backyard Brunch Sessions. This is a project that he's just starting to get off the ground, but event wise has been doing for a while now. It's a great example of trying to raise awareness for local music and create community. In our current landscape, I think hosting events like this is a great ...
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An Argument Against Fan Funding
Source:
HypeBot
Brian Hazard argues that artists do not need much money for a project because they are all limited by free market pricing which states: People are only willing to pay what a product is worth to them, not what it costs to produce. In his opinion, fan funding is dishonest, allows fans to own you, and makes you susceptible to failure. He advises artists to take pre-orders instead. Pre-orders help you judge the demand for your music and decrease your ...
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Survey: Youth 12-24 Go to 50% Fewer Concerts Than They Did a Decade Ago
Source:
HypeBot
Income from touring was supposed to help make up for falling artist income from recorded music sales; and more than one label 360 deal has been calculated on the same premise. But a new Edison Research survey of 12 to 24 year olds shows that ticket sales may not produce the future revenues that so many are aiming for. Infographic: 2000 vs 2010 Concert Attendance For 12-24s In 2000, 24% of fans age 12-24 went to three or more concerts ...
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Survey: Is Merchandise Helping to Offset Lower Recorded Music Sales?
Source:
HypeBot
As sales of recorded music have fallen, the importance of merchandise sales has grown for most artists as well as many record labels. But with the world economy stalled and ticket prices soaring, are merchandise sales really helping to fill the income gap? To find out, Hypebot is asking readers to share how they are doing merchandise sales with a very quick 4 question survey. You can also help spread the word about the survey with a tweets, links, Likes, ...
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People Like MTV. but Not as Much as They Like iTunes...
Source:
Digital Music News
Perhaps the level of ubiquity and comfort surrounding iTunes is too frequently underestimated. But 'iTunes killers' rarely live up to their namesand even major brands have difficulty competing with this app. In fact, among music properties, iTunes narrowly edges out MTV on the Facebook front. These are the number of 'likes' for each:
iTunes (7,071,721) MTV (7,043,056)
This is part of a broader ranking of 'likes' for brands compiled by TNW Social Media, a list that iTunes forced ...
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Top Five Ways Apple is Killing off the CD
Source:
HypeBot
Slowly but surely Apple is killing off the CD. The hands of its greatest enemy and ally, depending on who you ask, are murdering the lifeblood of the record industry. It may not happen today, tomorrow, or a year from now. However, if Apple has anything to say about it, this will happen. The CD will die. Apple's assault on the plastic disc started subtly; they invented the iPod. As of late, their actions speak louder than words. More On ...
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