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Music PR is About Building Relationships Not a Mailing List
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HypeBot
Don't get me wrong, mailing lists are important, especially optin email lists of your fans who really want to hear from you regularly. But lists of people, whether fans, writers or influencers, can give one a false sense that your public relations all come down to distributing a regular email. Brian Solis and Hugh MacLeod recently released a free ebook, “What If PR Stood for People and Relationships?" [instead of public relations.] It may speak most directly to people in ...
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Musicians, Labels Save Money Using Tax Credits to Finance Recordings
Source:
HypeBot
By Bobby Owsinski of Music 3.0. Increasingly, music producers are looking for State tax credits before embarking on a project. While this has been a big part of television and movie production for some time, music is now seeing the light in how cost-effective it could be to go somewhere besides Los Angeles and New York to make a new record. And since it's easier than ever to record just about anywhere, the tax credits now loom large for many a ...
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Getting Gigs, PT. 2: The Hunt for Bookings
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HypeBot
By Yannick Ilunga from The Jazz Spotlight. This is the second of a three-part article (in case you haven’t yet, check out the first part What To Do Before You Start Looking). As discussed in the first part, before start looking for gigs you should: have your music available on digital format have an active online presence (with a website, email list and social media) build a fanbase and connect with other people in music think about what you want ...
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If You Only Pay Attention to What's Happening in Your Music Genre, You're Missing What's Happening
Source:
HypeBot
Musical genres are divided for a lot of understandable reasons including the fact that complex societies like the U.S. are divided. But in a time of rapid change such as we're currently undergoing, essentially the digital edition of the late 1800s, the danger for musicians is not just in being left behind aesthetically. Not keeping up with business developments across genres is much more dangerous as revenue streams shift and/or dry up. Are You Afflicted With Genre Bias? I was ...
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Dear Musicians: Most Fans Don't Really Care About You, Says Midia Study
Source:
HypeBot
By Mark Mulligan from Music Industry Blog. The plight of artists and songwriters grappling with download dollars transforming into streaming cents is well documented and a series of long term, sustainable solutions are needed (I wrote about some here). The debate occurs alongside an assumption that there is widespread concern for the creators’ and their livelihood. Unfortunately the general sympathy that is apparent within the echo chamber of the online press and social media does not translate to the broader ...
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Ask Your Fans About Your Big Music Project Before You Commit All Your Resources
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HypeBot
By Bobby Borg from the Sonicbids Blog. Testing and feedback is the process of getting your music into presentable form, trying it out on your most likely fans, and making necessary improvements before committing your time and money manufacturing, distributing, and promoting it. Without market research, you could easily spend thousands of your hard-earned dollars recording music that’s unmarketable to music supervisors, labels, radio stations, and even your own target fans – and that would be tragic! Make no mistake: ...
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Pre-Sale Your Music on iTunes and Amazon for Increased Sales and Attention
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HypeBot
Chris Robley from The DIY Musician. Start “selling” your new music before its official release date A digital pre-sale (via iTunes or Amazon) allows your fans to order your music in advance of its release. All pre-sales will be credited on the official release date — so the more pre- sales you get, the higher your sales ranking for that day. Your pre-sale customers will then be able to hear/download your music on the release date. A digital music pre-sale ...
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Equipboard's Gear Database for Musicians is Actually a Much Bigger Play
Source:
HypeBot
Equipboard is an interesting new startup that, on the face of it, is a crowdsourced site for posting the gear musicians use. But when you dig in you see it's quite a bit more than that combining multiple sources for gear identification but also fashion spotting and ecommerce. In addition, Equipboard is now including a broader range of subjects beyond musicians in its database such as athletes and actors which, in essence, illustrates their path forward. Equipboard surprised me. I'm ...
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