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Career

Guide to Music Crowdfunding - Part 1: Fans with Benefits

Source: HypeBot
October 29, 2014

By Bryan Kim on Bryan Kim This post is the first in a multi-part series on executing an optimal music crowdfunding campaign, gathered from my hands-on experience at Think Steady Inc. I’ll share a detailed roadmap of best practices, and if you’ll let me, indulge in a few off-the-wall theories on why they work. I’ll be discussing this fuller in person at SF Musictech Summit on Nov. 11, join me! In October of 2012, I wrote a piece titled “Crowd Patronage” in this very blog, theorizing about how early ...

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Career

8 Steps to Creating an Effective Sales Promotion Strategy for Your Music

Source: HypeBot
October 27, 2014

By Bobby Borg on Sonicbids.com Sales promotions are short-term incentives intended to stimulate a quick buying response in your target customer. Coupons, one-time exclusive offers, customer loyalty programs, two-for-the-price-of-one discounts, and limited-time prizes with purchase are all examples of sales promotions in the consumer world. While it's true you'll have to give away your music for free to build awareness and help start a buzz, sales promotions can be applied to everything, including merchandise, studio time, music lessons, concert tickets, and more. From choosing the right type of sales promotion ...

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Career

PledgeMusic President Shares 9 Proven Direct-to-Fan Strategies

Source: HypeBot
October 27, 2014

By Jayce Varden from the Sonicbids Blog. One of the most rewarding opportunities for loyal fans in the 21st century is the ability to watch the artists they love create and release music in real time. Invaluable for the artists themselves is learning the process of constructing direct-to-fan strategies that work for both the band members and the public. Now a massive online community of musicians and their supporters, PledgeMusic enables artists of any size to take control of and ...

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Career

9 Expert Tips to Make Your Band's Marketing More Persuasive

Source: HypeBot
October 21, 2014

By BobBy Borg from SonicBids.com Direct marketing is the process of bypassing intermediaries to communicate directly with fans, build awareness, and generate sales. Emailing tour dates, texting announcements about contests, posting website links to your fundraisers, even phoning reminders and mailing postcards about your record release are all direct marketing methods. In all cases, the most important ingredient needed to ensure success is persuasive content. As they say, “Content is king.” Here are nine brief tips that can help make sure your fans ...

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3 Creative Album Release Strategies for Artists at Any Level

Source: HypeBot
October 19, 2014

By Dave Kusek on SonicBids Blog Today, with all the new technology and different ways to reach your fans, there are more ways to release your music than you can count. As cool as it may be to have all these options, it’s sometimes hard to decide which release strategy is best for you and your music career. After all, not everyone can successfully release a secret album like Beyoncé – it requires a certain fanbase size and dedication. All these options, however, mean ...

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Career

New U.S. Tax Court Ruling Should Help Indie Artists

Source: HypeBot
October 17, 2014

By entertainment attorney and indie artist Christiane Cargill Kinney (@musicalredhead) from The DIY Musician. As independent musicians, there are many times when we have to work second jobs to make ends meet, and after you factor in the costs of recording, manufacturing, marketing, touring, and other legitimate business expenses, not to mention sharing any profits you may receive with your co-authors, managers, agents, labels and distributors, the fact remains: independent music does not always turn a profit. When tax time ...

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Career

Peter Hollens Goes from DIY to a Major Label Release

Source: HypeBot
October 17, 2014

Peter Hollens, an a acapella YouTube star whose music videos often seem much grander than their budgets, is hard at work in preparation for the upcoming release of “Peter Hollens," his first traditional album release on Sony Masterworks. It's an interesting time for Hollens because working with a major label is a new process and one that's he still evaluating. But he's very clear on his goals and values which emphasize connecting directly with fans and working collaboratively with other ...

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Career

How to Turn Your Fans into Superfans

Source: HypeBot
October 16, 2014

By Hugh McIntyre from the SonicBids Blog. While the term “fan" may be a bit vague at times, “superfan" is not. Superfans might not be as plentiful as those who simply like some of your music, but they're worth their weight in gold. They're the ones who don’t hesitate to spend a month’s rent for a VIP experience or purchase every T-shirt in your online store. Last year, Nielsen concluded that while only 14 percent of fans in the music industry ...

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