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Bandzoogle and Pledgemusic Partner for D2F
Source:
HypeBot
Bandzoogle, the website platform for musicians, and PledgeMusic, the popular direct-to-fan music community, have formed a partnership designed to help artists succeed. Using Bandzoogle’s platform, artists and bands can now easily integrate their PledgeMusic direct-to-fan campaign onto any page of their Bandzoogle-powered websites. You can see the integration at work on Bandzoogle-powered websites for metal legends Queensrÿche, to Haitian project Lakou Mizik and Brooklyn based performer Kristin Andreassen. This opportunity allows artists to deepen their engagement with their fans when ...
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What is My Image?
Source:
HypeBot
Today it seems like artists come out of a music factory. They are the product of a generation's worth of thoughts, habits and likes all rolled into a neat package that appeals to the masses. While it seems like there are many artists today that seem to come pre-fabricated, a lot of work and planning goes into making an image for any artist. Some artists exude authenticity and it carries over to all aspects of their being: their appearance, their ...
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Smart Artists, Smart Fans
Source:
HypeBot
By Dan Servantes from Berklee College of Music's Music Business Journal. The Internet age has drastically altered the dynamics of the interaction between corporations and their customers. Talking down at consumers, for instance, is less preferable than engaging them in a conversation that can later lead to a commercial transaction. This is what direct-to-fan marketing should be for the music industry. Before the Internet, the figure of the rock star was dominant. The aura of mystery, backstage antics, and secrecy at ...
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The Many Realities of Touring as an Independent Artist: What's Right for You?
Source:
HypeBot
By Chris Robley on CDBaby.com Jack Conte of Pomplamoose wrote a blog post last week about how his band toured for a month and grossed $135,983, but still LOST money to the tune of $11,819. The piece is really interesting, going into detail about the band’s expenses, revenues, and what their attitudes are towards the “cost” of touring as an independent act.His article has stirred up a lot of different kinds of conversations around touring. A UK band called They Say Fall posted “The reality of low-level ...
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6 Ways to Kill Your Music Career
Source:
HypeBot
By Bobby Borg on Sonicbids Blog Most artists spend months writing, recording, and finalizing their songs, merch, and live performances for the marketplace, only to make repeated mistakes when it comes to promoting themselves. Don't let this be you. Here are six career-killing mistakes you want to be absolutely sure to avoid. 1. Not communicating a consistent brand Many artists fail to understand that literally everything – their name, logo, song titles, merch designs, slogans, mascots, attitude, and associations – affects the image that fans will form in their own minds. If there's any confusion (e.g., the title of the record or song doesn’t match the ...
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Where's the Cash for Musicians Today and Beyond?
Source:
HypeBot
At last month's SF MusicTech Summit, a panel including Dave Cool (Bandzoogle), Zack Greenburg (Forbes), Kristin Thomson (Future of Music Coalition), Wade Metzler (SoundExchange), J Sider (BandPage) and Amy Dietz (INgrooves) discussed where the money is for artists in today's music industry. Being a self-sustaining artist a hard row to hoe—as Dave Cool pointed out, some of the best advice he ever received and took himself was to go get a day job to sustain his day dream—but just because it's ...
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Understanding Crowdfunding
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HypeBot
By Luiz Augusto Buff and Peter Alhadefffrom Berklee College of Music's Music Business Journal Musicians, artists, and music business entrepreneurs need cash to start a project and nurture it to fruition. They are hardly unique in this respect, and face many of the considerations that the general public does: i.e. is the need for money for the short term or for the long term, is there a small or a large amount of risk involved? Today, fortunately, there is more flexibility ...
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Maximizing Musical Collaboration Through Video Conferencing
Source:
HypeBot
When it comes to enjoying music, there are more listening options than ever before. Whether you prefer the old school record or something more contemporary like MP3s or a streaming service, the fact is, music is so easily accessible that it’s just about impossible to imagine a time when you actually had to attend a live performance to hear delightful melodies. Yet in the not-so-distant past, that was the case. So, though listening to music has changed drastically over the ...
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