Career News

8 Strategies That Will Change The Way You Think About Pricing

Source: HypeBot
May 8, 2015

For many young and developing artists, pricing is merely the process of arbitrarily coming up with a number, slapping it on your product or service, and forgetting about it. However, as illustrated below, pricing is something that is far more strategic. While you won’t be able to pull off all of the following strategies, these 8 tips will get you thinking about price like never before.  Guest Post by  Bobby Borg  author of Music Marketing For The DIY Musician 1. ...

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7 Things Publicists Wish Bands Knew

Source: HypeBot
May 7, 2015

Bands and their publicists are a team. However, too often bands are laboring under the illusion that there is an A + B = C formula when it comes to publicity, when that could not be further from the truth.  Guest Post by Amy Sciarretto on Sonicbids Blog Publicists are the nerve center of the operation, and most of the time, they're juggling machetes, fireballs, and grenades, yet bands might be wondering, “Why am I not being featured in this magazine yet?" ...

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Why You Must Treat Music Like A Business

Source: HypeBot
May 4, 2015

It’s the least sexy part of being an indie musician: making money. Mostly because when you’re still in the early stages as an artist, you’d much rather talk about the thousands of listens you’re getting on SoundCloud than the few hundred dollars hitting your bank account every so often. Guest Post by John Steen on SoundAndSubstance.com You take “working for free” to a whole new level by literally making like zero money. Yet you’re continuously dreaming about “doing this for a living” ...

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6 Critical Website Tips for Freelance Musicians

Source: HypeBot
May 4, 2015

It's a web-based world, and if you're running a business, it's almost career suicide to not have a great website. As musicians, it's important to remember that we're essentially running a small business for our skills and talents. A well-developed website is an extremely powerful tool for the freelance musician. Guest Post by Dylan Welsh on Sonicbids Blog It can be used to attract additional work, as well as simply show experience and skills to potential clients. It makes for a great home ...

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3 Things All Artists Need To Know About Their Fans

Source: HypeBot
May 2, 2015

Your fans are (obviously) the lifeblood of your music career. You need to know who they are, what they want, and how you can best cater to their needs to effectively to communicate with them. Guest Post by Tyler Allen on Sonicbids Blog Just as any brand or business should be aware of their customer demographics to better advertise, you need to find out a few important things about your fans to better push your music and your message. Here are top ...

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Four More Ways to Boost Your Music Sales

Source: HypeBot
May 2, 2015

In part one of this series, Bob covered Four Things You Can Do to Generate More Music Sales. In part two he offers four more actions you can take to increase your money-making potential with music. This post is adapted from Bob's book, The Five-Minute Music Marketer: 151 Easy Music Promotion Activities That Take 5 Minutes or Less. 1) Gather positive comments from fans Have you ever heard the term “social proof”? It’s a reference to the power of the ...

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What Most Musicians Don't Understand About Selling Music

Source: HypeBot
May 1, 2015

Why did you become a musician? I bet “because I love promoting and driving sales" wasn't on your list of reasons. But these days, musicians have to take on the responsibilities of promoting, distributing, and selling themselves, especially during the early stages of their careers. It may not be the reason you set out on your musical journey, but without it, you wouldn't be able to do what you love as a living. Guest Post by Dave Kusek on Sonicbids Blog Because ...

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25 Ways To Get The Most Out Of Your YouTube Channel

Source: HypeBot
April 29, 2015

What do all successful YouTubers have in common? They create great videos. But beyond that, smart video creators are using some of YouTube’s tools and features to harness the power of those videos and their intended viewers. Is your channel optimized? Guest Post by Chris Robley on The DIY Musician Here’s a simple checklist you can reference to make sure you’re doing everything you can to boost views, build a loyal audience, and earn more money through YouTube.

A quick-start to optimizing your ...

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