Thus begins the intro to one of the most thorough overviews I've seen anywhere on what makes a great digital music strategy. It comes from the French blogger Virginie Berger on Owni.fr. That's about all we know, except that as Kyle IM'd after discovering it yesterday, maybe we just need to post this every day and go home. Of course we each already work from home and the music business is changing... hourly. But these 25 pages are a great place to start or to return to for inspiration. If I owned a record label or music marketing company, I'd make it required reading followed by a pop quiz to prove everyone understood and retained the material. (Click on “Full" below the SlideShare screen for easier reading.)
How To Create A Great Digital Music StrategyWell, what is a good digital music strategy?View more documents from Virginie BERGER.
