In an increasingly fractured media landscape who is saying what about an artist across the global internet and how fans are reacting has become increasingly important. But how do you track this vast amount of data and then make actionable sense of it all?
SVP of Digital for EMI Cory Ondrejka, the founder of analytics firm Band Metrics Duncan Freedman, Neil Carwright, the head of online marketer Million and I explored these importance questions during a Midemnet panel last week. The panelists referenced some interesting resources during the session and now share them online on the Midemnet blog. Joining in is Tickermaster president Eric Korman who at the last minute could not join us in Cannes, but generaously offered to share two of his favorite data sources.
More on the Midemnet Blog.
