Streaming Music Service Adds Local Focus
Aspiro and Platekompaniet in cooperation with Norwegian telecom Telenor have launched its music streaming service WiMP with 6.5
million tracks from all four major record companies and indies including IODA, The Orchard, Beggars, and Naxos.
The streaming music service has all of the usual features, but an editorial staff adds a decidedly local twist.
“WiMP in Norway will be a service for Norwegian users", said Rolf Kristian Presthus in Platekompaniet. “Small and large events in the Norwegian music scene will be reflected in the service. We are also focused on that artists, copyright holders and record companies get paid for their music."
According to a survey of beta testers, a surprising 94% were satisfied with the service. The survey, carried out by Ipsos Norway, is based on interviews with more than 1500 beta testers and the results showed that:
- 94% of users were satisfied with the service
- 92% would recommend it to others
- 80% of those who took stand prefer the service over options
- 80% would pay for the service"
The urvey was conducted with 1509 respondents from approximately 5000 beta users of the service. 87% men, 71% 20-40 years old.
