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Apple's iAds: Imagine the Possibilities

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image from weblogs.baltimoresun.com This first look at Apple's new iPhone iAds advertising platform comes courtesy of ad giant Chiat/Day and it has nothing to do with music.  But as you watch this pitch for Nissan's Leaf electric car, imagine how it could be used for music promotion.

The iAd pushes a rich and interactive app-like experience onto the phone--no download required.  It's doubtful that any music company will be buying iAds soon--early marketers are said to have paid $1 million for the priviledge. But eventually the price of iAds will come down and become more targeted.  Then, imagine the possibilities...

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Technology HypeBot Michael Ricci


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