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People Who Share Music Are 5x More Likely to Buy
According to Reuters (and by Apple's own admission), only 3 percent of the music stored in the average iTunes user's digital library was purchased from the Apple music store. The rest came from ripped CDs or was downloaded from peer-to-peer services or elsewhere. However, users of the mobile music app Music With Me, an app that facilitates ...
Nielsen Study of Teen's Media Use: All About Mobile
Consumer researcher Nielsen recently released highlights from their study of teen's use of media; and they report that kids are more heavily involved with mobile devices than ever, yet are talking less on the phone. They're also watching less tv than older folks and spending less time on the computer. In short, if you're trying to ...
Socmetrics Identifies, Ranks and Tracks Social Media Influencers in Topic Niches
Yesterday I took a web tour of SocMetrics, a new service still in beta that ranks social media influencers, from celebrities to bloggers, and offers multiple tools for identifying which ones are most suited to marketing outreach. It also allows you to track what influencers are saying about particular topics, including your brand, which makes it ...
File-Sharing is Still Surging. then Again, so is Everything Else...
Maybe the boom-boom days of file-sharing increases are over, but swapping volumes are still gaining in the double-digits. Then again, so is everything else, including on-demand video and audio, illegal locker sharing, and for that matter, mobile media consumption. In fact, on-demand video is now beating file-sharing growth volumes, according to Cisco's just-published Visual Networking Index ...
Want More Fans to Pay? Then Double the Price...
This is the part where you burn your Econ 101 textbook. Because in certain situations, fans will actually buy more if the price is higher. In the car business, this has been a lesson for brands like Cadillac, where experiments in lower-priced models destroyed the perception of higher-end quality. Once the prices were lifted again, status-conscious ...
Music Gets Mobile: 34% of U.S. Broadband Users Access Music on Their Phone
While 50% of U.S. broadband households prefer the computer as their digital music access point, the proliferation of smartphones, connected devices and cloud-based services are changing that. In 2010, 34% of U.S. broadband consumers were using their mobile phone as a music player, up from 9% in 2007, according to a new Parks Associates report. That's ...
Paid Content Passes Piracy on Web for First Time
For the first time in the history of the internet, traffic in paid content has passed piracy according to the Spring Traffic Report from Sandvine. Netflix provided the tipping point as the movie service mades up 22.2% of all U.S. broadband traffic compared to BitTorrent's 21.6%. At peak times, Netflix can consume 30%.of all traffic. The ...
Vinyl Projected to Grow More Than 25 Percent in 2011...
We've certainly questioned the hype surrounding vinyl, especially when compared to numbers for CDs or even album downloads. But instead of hitting a plateau or fading out, signs are pointing to aggressive growth in 2011. How much growth, exactly? At a NARM presentation in Los Angeles last week, Nielsen projected a gain of more than 25 ...
