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Twitter Not a Top Source for Music Discovery [study]
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According to a recent NPD Group/NARM study, Twitter was found not to be a top source of music discovery, nor was it even found to be a common outlet that people turn to after making a discovery. This does make sense intuitively due to the fact that Twitter is limited to primarily a 140-character text message, ...
Music WithMe Enables Anonymous Social Music Discovery
We thought enough of Music WithMe to name it one of the 10 Smartest Startups at SFMusic Tech. The people behind Music WithMe, an app that wirelessly synchs iTunes music to Android devices, recognize that not all of your friends will have the same tastes in music as you. They also know that a person's taste ...
Mixberry Media's Vads Offers New Approach to Reach Mobile and Streaming Audience
Sillicon Valley based Mixberry Media has announced the launch of their vAds service, which allows digital advertisers to more efficiently reach mobile and web audiences using their Voice & Audio Ads network to improve ad monetization. Mixberry has developed their technology specifically for music streaming—online radio in particular. The company is in talks with most of ...
Seth Godin Offers 6 Ways to Measure the Success of Your Website
You've probably spent a lot of money and even more time on your web site. So, now what? How can you tell if your efforts are paying off? The week, marketing expert Seth Godin offered 6 questions for analyzing your web site: What's the revenue per visit? (RPM). For every thousand visitors, how much money does ...
Google+ Officially Launches Pages, Grab Your Band or Brand Name Now
Today Google officially launched the long anticipated Google+ Pages, which finally gives bands, brands and businesses an equal footing on the social network. There's a slightly confusing two button system: fans can recommend you with a +1 or add you to a circle to have your updates appear in their stream. Google has also integrated search ...
3 Tips Indie Music Marketers Can Learn from Corporate Social Media
SoCon2011 took place in late October in London with a focus on “Brand Journeys In Social Media." Though primarily about corporate marketing, WMG's Ritch Sibthorpe and Last.fm's Mathew Hawn shared some insights that are also applicable to indie artists. Their points help amplify a number of perspectives shared previously at Hypebot as mentioned below. The Music ...
Musician Website Quick Fix #2: Lose the Intro Page
This quick fix is a matter of opinion, but in my opinion—I don't think Intro pages add much to a website's value and can actually work against you. Top 3 reasons why you should use an Intro page on your site: 1. You are promoting something in the short term, like a CD which is being ...
Social Media Trends: Focus on Your Website, Songwriting, and Playing Live (?!)
I recently had the pleasure of moderating a panel called “Social Media: New Trends for Current Users" at the recent OCFF conference in Niagara Falls. After 90 minutes of discussion, the end result of this social media panel was that artists should focus on their own website, their mailing list, songwriting and live performance. Say what?! ...
EMI and Echonest Create First Major Label "Open Sandbox" for Music Apps
In an unusual collaboration for a large music rightsholder, EMI and The Echo Nest are working together to put thousands of EMI controlled songs, videos and other music-related content to app developers. This tie-up with The Echo Nest is part of EMI Music's OpenEMI initiative to foster digital innovation and streamline music licensing. The Echo Nest ...
Legitmix: Make Money from Mixes Without Clearances (and It Might Even Be Legal)
Legitmix is one of the most innovative offerings I've seen to date. It allows you to create legal, monetizable mixes that include copyrighted work without getting clearances. I'm going to focus on what it does but, if it survives future legal challenges, which may well come, and if it works properly with large numbers of users, ...
