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Why EPs Are Still Important
EPs have existed for a long time as a great way for artists to test the waters before dropping a full length album. Here we look at the benefits of having an EP, how to use it, and the history behind the format. Guest post by Ellie Batchiyska of IndieOnTheMove “As an aspiring artist, you probably ...
Want To Write Music For TV? 4 Tips For Producers
Writing music for TV can be a great way to make steady money in the music industry, all the while exercising your creativity and getting your music heard. Here we look at four important things to know for starting out that will make the process smoother and more likely to be successful. By Jin Wooh of The Pro ...
Spotify, Apple Music and The Future Of Ad Supported Streaming [Zach Fuller, MIDiA]
Musicians and labels have long been skeptical of Spotify's free ad-supported tier, primarily because returns a lower per stream rate than Spotify's, Apple Music's or other paid subscription tiers. But according to MIDiA's Zach Fuller, a recent makeover and the latest revenue stats show that Spotify is, at least somewhat successful, repositioning free streaming is not a replacement for ...
Smokey Robinson Gives Moving Defense Of Artists Rights At Hearing Over Music Modernization Act
Singer songwriter Smokey Robinson too the stage in a somewhat different capacity recently to act as a moving and powerful advocate for artists' rights, delivering a passionate defense to the Senate Judiciary Committee as they deliberate on the Music Modernization Act. Guest post Chris Castle of Music Technology Policy Smokey Robinson is one of the best ...
The Art Of Being Heard: Are Big Data And Analytics The Future Of Music Marketing?
As the use of big data as a marketing tool gains speed in music industry, Natasha Lane here explores in depth the definition of big data, and how it applies to music itself, and the marketing strategy implemented for said music. Guest post by Natasha Lane We live in an age of information overload. Every time ...
3 Sites To Help You Determine Your Brand
While most musicians would rather focus their artistry on what they do best (music) there are a number of visual components when it comes to building the branding necessary to achieve industry success. Here we look at three sites that can make this process much easier. Guest post by Susan Paulinksi for the TuneCore Blog It can ...
Online Radio's Data Collection Problem
While online streaming and terrestrial radio both seem to have figured out the best way in which to gather listener data, online radio is lagging behind in this department, a problem which needs to be solved if they hope to keep/bring in advertisers. Guest post by Bobby Owsinski of Music 3.0 Streaming [may] be the future ...
Sony Music Buys $185M Stake In 'Peanuts' Brand
Sony Music Entertainment (Japan) has today announced that it has acquired a stake in the iconic ‘Peanuts’ brand. Created by Charles M. Schulz in 1950 and owned by Nova Scotia-based DHX Media, Sony purchased 49% of DHX Media’s 80% stake in ‘Peanuts’ for $185 million. DHX originally acquired the ‘Peanuts’ brand as part of a $345 million ...
20 Twitter Tip and Tricks To Simplify Your Life Online
Twitter can be an excellent resource to help artists new and existing fans and strengthen their brand online. But 11 years in, Twitter is still confusing, as well. Here we look at how musicians can make their Twitter life easier. Guest post by Bobby Owsinski of Music 3.0 Twitter is great for building your brand and an ...
Why Crowdfunding Can't Be Relied On For All Music Releases
While crowdfunding can be a great way to both market and promote your new music in advance of its release, as well as actually fund it, making it your one and only means of putting out new material every time can be a bad move. Guest post by Patrick McGuire of the ReverbNation Blog Crowdfunding is ...
