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David Lowery Reminds Musicians To File For Share Of $10M Rhapsody, Napster Songwriter Settlement
David Lowery of Camper Van Beethoven and Cracker led a class action lawsuit against Rhapsody (aka Napster). The case, which alleged the streamer had unlawfully reproduced and distributed copyrighted compositions, has preliminarily settled, and musicians may be entitled to compensation. “I’m really proud of my advocacy on behalf of independent musicians. (No pun intended) It's been ...
All Ticketfly Events Move To Eventbrite
Ticketfly, the independent ticket company that Eventbrite acquired for $200 million from Pandora in 2017, has now been absorbed within the Eventbrite platform. The main Ticketfly.com URL now redirects to Eventbrite.com. “You can still purchase tickets to all of the best upcoming shows at your favorite venues on Eventbrite.com or via the Eventbrite App, just like ...
11 Common Music Advertising Mistakes and How You Can Avoid Them
Here AWAL speaks with several veterans of the digital marketing space about some of the most common (but by no means all) marketing mistakes advertisers make when attempting to promote their music across social media and streaming platforms. Guest post from AWAL An advertisement is an attempt to purchase attention. Many of the platforms we use ...
How To Successfully Pull Off An Influencer Marketing Campaign In The Music Business
While many may think of influencer marketing as a fringe industry reserved for celebrity elites, it has in fact permeated into the mainstream including, perhaps not surprisingly, the music business. In this piece, we break down how to successfully run an influencer marketing campaign as a music industry insider. Guest post from Promoly Influencer marketing gets ...
ASCAP Launches Research & Innovation Initiative With Startup Summits, Speaker Series, More
ASCAP has launched the Advanced Research & Innovation Initiative to explore how advanced technologies, new business approaches and creative collaborations can drive value for its music creator members and music consumers. The new program will help to identify and develop new areas of growth and efficiency through technology accelerators, prototyping research projects, cross-pollination with the startup ...
A Penny Saved Is A Tour Date Earned: How Be Frugal On Tour
DIY touring is challenging for a number of reasons, but perhaps none is greater than the financial burden it places on you and your bandmates. That said, touring is fun and necessary part of developing your career as an artist, and with proper planning, you can limit the amount of money you need to spend on ...
How To Select The Perfect Music Analytics Tool
As music marketing becomes more and more data driven, an increasing number of companies are popping up and promising they have the analytics tool to make it all work for you. But with such an abundance of options, picking can be difficult. Here we look at how to choose the perfect music analytics tool for you. ...
5 Tips For Branding Yourself In The Music Biz
Making it in the modern music business requires more than just talent and good music. In order to stand out in a competitive field, today's artists must work hard at defining their personal brand. In the following article, we explore what a personal brand is, and how cultivate your own. Guest post by Nicholas Voorhees of ...
The Currency Of Deceased Rock Stars
In the wake of the passing of both Eddie Money and The Cars' Ric Ocasek, Fred Jacobs here reflects on the lasting value of Classic Rock, and how music from the 60s and 70s continues to accrue cultural relevancy even as the number of actual artists from the era dwindles. Guest post by Fred Jacobs of ...
5 Major Promotion Opportunities To Consider When Releasing Your New Music Video
As navigation of the video marketing landscape becomes increasingly difficult, more and more artists are running into challenges successfully launching music videos or other types of visual PR. Here we look at five resources that can make all the difference in making your marketing campaign a success. Guest post by Andy Gesner of HipVideoPromo For almost ...
