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Labels Strangle Startups More Than Music Pirates
The RIAA thinks that LimeWire should not be proud of their service, because they broke the law. They go on to say that services that flout the law do not deserve a place in today's music marketplace where “hundreds of existing, accessible, innovative legal sites offer users their favorite music at affordable prices—sometimes even free." Following ...
Seth Godin: Why Artists Think It's Safer to Fail Small
Seth Godin gives a speech on how artists sabotage their work. They follow the pattern and attempt to fail small. Why? Their lizard brain tells them to; it's the resistance. The thing that tells them to make it so they don't end up a failure, starving, or worse, dead. At the last minute, most artists will ...
Barnes and Noble to Sell Kids "Educational Toys" in the Place of Music - Good Riddance.
In select pilot locations, Barnes and Noble will be eliminating their music sections entirely. Where the CDs once sat, educational toys will be placed. To some, this may seem like a sign of the times, but I respectfully disagree. The reason that Barnes and Noble isn't making good on its CD sales probably has more to ...
24,000 Fans Partake in Crowdsourced Music Video
C-mon & Kypski has teamed up with a pair of designers and created a unique music video. Fans can select individual frames of the video; reshoot the pose on their own webcam; and upload their replacement images in real-time. Thus far, over 24,000 people have contributed to the project. Every hour, the video is refreshed and ...
18 Essays About the Evolution of Digital Music
Each of these essays explore a range of topics and there are more to come. There's many subjects can be tied into a post about the music industry. The changes that we're seeing are everywhere. Thank you to all the readers willing to wade through the longer pieces and I aim to create more worth browsing ...
Paypal Lowers Micropayment Fees for Digital Content, Facebook Signs Up
PayPal is making direct artist to fan sales easier and more profitable with a new micropayment system that lets consumers pay for low cost digital goods in as few as two clicks without leaving the seller's site. Facebook was one of the first company's to sign on to the new service which, when available later this ...
Can Internet Marketing Techniques Sell Music?
This is a guest post by Seamus Anthony, a Melbourne-based musician. While music is my first love, I actually currently make more money as a website geek and, to a lesser extent, a writer. So I know how Internet marketing “squeeze pages“ work, and how to write and build them. Meanwhile, I have been going on ...
How Artists Can Get Feedback on Their Music
Want feedback on your music? Brian Hazard tests out Soundout, a music service that compares your song to 50,000 others from major and indie labels to tell you how good your track is. The service has a guaranteed 95% accuracy, but Brian Hazard reveals that there may be some flaws in the service since it only analyzes ...
The Effectiveness of Email Marketing Campaigns
Email marketing plays a key role in direct-to-fan campaigns. Below is a demonstration of why it's an important aspect of any marketing initiative and how other businesses are using email to reach their customers. The methods of determining success vary, but so do the reasons why people will open your email in the first place. Take ...
2 New Google Features Could Help Artists Find Fans
Google has introduced two new location based features that offer opportunites for musicans building a fan base in their home town, as well as those on tour. The first, Place Search, was designed to make it easier to find local businesses along with maps and reviews, but it also could make it easier for fans to ...
