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Why the Web Won't Replace Physical Connectivity
In the second part of my interview segment with David Chaitt, author of SoundCtrl and host of the video blog Backyard Brunch Sessions, we get into the more interesting concepts. Lately, I've started to wonder if hyperlocal activism curves music piracy, how fans related to the delocalization of culture, and if the social ecology of music ...
What's Your Criteria of Making a Living from Music?
First, if you're making a living from music or know someone who is, we'd like to hear from you. For the rest, we're curious as to what making a living from music means. Yesterday, we talked about the stat touted by Ian Rogers that fewer than 30,000 artists make a living from music. As expected, lots ...
Study: Facebook and Twitter Drive Most Blog Traffic, but Don't Forget Stumble Upon, Flickr, Linkedin
A new Technorati 2010 State Of The Blogosphere study reinforces something that most who guide web sites and blogs already know: Facebook and Twitter drive traffic. But several sites that music marketers don't always consider—Linkedin, Stumble Upon and Flikr—also proved to also be significant traffic sources. MySpace barely registered in the study, which is perhaps not ...
Video: Why Your Web Startup Will Likely Fail
After seeing The Social Network, some people may have gotten the idea that web startups are easy. It's just a matter of going viral and being really smart. Add in a nice write-up on TechCrunch and soon you're on your way to being a millionaire. Course, things aren't that simple. This short, but funny video highlights ...
The Importance of Living and Connecting in Person
Too often, artists and professionals use digital media to make local connections, forgetting that tweets and text messages are poor substitutes for real human beings. By keeping our digital devices always on, we enable ourselves to be dislocated. In the presence of others, it's now commonplace to connect to elsewhere. A message arrives and to keep in touch ...
Video: Monetizing the Concert Experience
Midem recently posted the video of a portion of the panel I hosted earlier this year, Monetizing the Concert Experience, and after yesterday's dismal earnings report from Live Nation it seems particularly appropriate to share it here. If revenue from live music is going help offset declining music sales, it's clear that we need to find ...
How Hollerado Stayed Full-Time Musicians, Avoided Real Jobs, and Sold Records in Zip-Lock Bags
Recently, I spoke with Dean Baxter, who is the bassist for the Canadian indie rock group Hollerado. In this interview Baxter talks about the various guerilla marketing tactics that his group used to sell their music; their twenty-eight day residency tour; and how they've created a sustainable career out of making records in a bag, connecting ...
Why is Music Cheaper Now? It's Supply and Demand.
Artists such as Sufjan Stevens think that selling albums for $3.99 is unfair, but Stevens does not recognize that the market has caused prices to fall. Brian Franke explains why music is cheaper now with an economics lesson on supply and demand. He explains that when people want more (higher demand), then people will pay more ...
More Legal Services Needed to Counter Piracy
According to a report by James Myring at BDRC Continental, the best way to counter music piracy is to create more legal services. At the Media Research Group conference in Malta, Myring said that, “If piracy is to be reduced, it can't be through threats and sanctioning. Carrot and stick need to work together." His research ...
3 Familar Case Studies on the New Music Business
Time Magazine has conducted a few interviews with David Kuskek at Berklee College of Music. The result is three short case studies on the new music industry. They're familiar stories, but it's nice to see them told. Reporter Jacob Templin has done a great job at putting these pieces together. If extended out, they could make ...
