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Too Much Choice Overwhelms More Casual Fans
I've written extensively about how abundant musical choice may not always be a good thing for fans. This video by Sheena Iyengar, one of the leading researchers in choice theory and author of the now famous jam-study, makes a point about the difference between novice and expert users. In music, casual fans may find too much ...
On Management in the Music Industry
"Music enterprises must be able to strategize and plan in order to create value for its customers." None Like Joshua writes on Music Think Tank about strategy, planning, and management in the music industry. He emphasizes the importance of aligning a company's core values and vision with customer values. Planning is essential to creating a targeted ...
Backyard Brunch Sessions Keeps Music Hyperlocal
Last week, I called out for hyperlocal music bloggers. Little did I know that net friend and SoundCtrl author David Chaitt hosts a video blog called Backyard Brunch Sessions. This is a project that he's just starting to get off the ground, but event wise has been doing for a while now. It's a great example ...
Fewer Than 30,000 Artists Are Making a Living
Topspin CEO Ian Rogers reported this weekend that fewer than 30,000 artists are making a living from music. Citing data from Songkick cofounder Ian Hogarth, who examined his database of bands, the types of venues they played, and the likely incomes affiliated with those venues, Rogers presented this data and determined that this number is probably ...
Study: More Time Spent on Social Media Than Email
Futurist Gerd Leonhard predicted this would happen back in 2008 and now its true. People send more time on social networking than they do on email worldwide. eMarketer's TNS “Digital Life" survey of internet users around the world found in September 2010 that on average, surfers spent 4.6 hours a week on social sites, compared with ...
A Guide to Creating More Engaging Newsletters
Ariel Hyatt gives some great tips on writing engaging newsletters and emphasizes that newsletters are important especially if your audience is older than 24! A key theme for newsletters is to personalize them. You can include interesting things like stories and hobbies. In addition, it is important to send out newsletters on a consistent basis.The most ...
How weloveyoursongs.com Empowers Musicians
Recently, I spoke with Alessandro, who is involved with We Love Your Songs, an internet community for unsigned musicians and music fans. In this interview, Alessandro talks about the site, how seek to empower artists, and the migration of users away from LimeWire. Why did you create We Love Your Songs? We Love Your Songs: We ...
Social is Not Just About Sharing, It's Also Commerce
Michael Brandvold introduces the new tool, CommerceSocial, that allows for artists to sell their music directly to fans on a Facebook post. This innovative tool utilizes word-of-mouth recommendations that are popular on social media websites like Facebook or Twitter. Fans can buy music on Facebook and share the product on their walls. CommerceSocial works on other social ...
Will T-Shirts Save Music? Results of Hypebot's Merchandise Sales Survey
(Updated) Are increased merchandise sales helping to offset lower revenue from recorded music sales? Or is that just another bit of new music industry wishful thinking? Just 34% of those that took Hypebot's recent poll thought merchandise was helping all that much. But the poll, while not a scientific survey, did offer insights and a bit ...
Jelli Goes Mobile, Pairs up with Radio Stations
Jelli, a crowdsourced and social radio service, has released an iPhone app. Such news is exciting. It provides the tier of functionality that was missing from their current iteration. As a rule, just about every company has an app, but like Pandora, this addition may be a tipping point for the company. While Pandora always had ...
