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10 Types Of Social Media Posts That Incite Engagement
While building a large following on social media is important to growing you online presence as an artist, engagement is perhaps event more important. Here we look at the ten types of social media postings most likely to lead to engagement. Guest post by Bobby Owsinski of Music 3.0 When it comes to social media, large ...
Bridging The Entertainment Gap Between China, The US
While music streaming is undeniably a global business, a lot of artists are missing out on certain international revenue opportunities owing to cultural and geographic differences, such as those that exist between the US and China. Fortunately, Far East Global thinks they have a solution to this problem. Guest post by James Shotwell of Haulix Music ...
Booking The Right Venue For Your Band: What You Must Know
The success of your music career depends as much on your marketing savvy as it does your skill as a musician, and being able to book a venue that's a good fit for your style of music and level of success is key. Guest post by Dylan Barlett of DIY Musician How to get the gig ...
Apple Says Goodbye To iTunes In Latest Mac Update
Apple has officially killed iTunes with its latest Mac software update dubbed Catalina. Apple has moved each iTunes service into separate apps- Apple Music, Apple TV and Podcasts- replacing the once-revolutionary iTunes, which launched in 2003, two years after the debut of Apple's iPod. Highlights Apple’s new Music app, which gets the old iTunes icon, is ...
Hit Producer, Musician Narada Michael Walden on the Music Biz Weekly Podcast
Narada Michael Walden is an Emmy and multi-Grammy winner including wons for Producer, Album and Song of The Year. This week he visits co-hosts Michael Brandvold and Jay Gilbert on Hypebot's Music Biz Weekly podcast. Walden has been at the helm of hit music that spans decades. He's produced hits for artists as diverse as Aretha ...
50 Year After Abbey Road: Two Worlds Of Music Listening
With the Beatle's Abbey Road near the top of the charts 50 years after release, MIDiA analyst Mark Mulligan explores how older, physical-focused music fans remain the quickest route to high-value, large-scale revenue, as well as, much and how little has changed in the music industry. By Mark Mulligan of MIDiA and the Music Industry blog Half ...
Music Business Is Being Re-Defined By Generation Z
While for years millennials were the target demographic of most music business marketing, Generation Z has since risen up as the primary stakeholder in the contemporary marketplace, which is in turn reshaping how artists, labels, and companies market themselves. Guest post by Alyssa Golden of the Berklee College Of Music- Music Business Journal Introduction Consumer commerce ...
What Streaming Services Pay Per Stream
Even to industry insiders, determining what exactly each streaming service pays out per stream can be a confusing and complex process, with each platform having its own unique formula for calculating what an artist actually earns. Here we break down some of the numbers in a more digestible format. In this latest post on MusicThinkTank, contributor ...
5 Trends Reshaping Music Marketing [Keith Jopling, MIDiA]
Music marketing has never been easy or straightforward and that's particularly true in this time of fractured media, shifting consumption and an overabundance of new music. MIDiA analyst Keith Jopling found five shifts and a hint of possible solutions that will reshape modern music marketing. Five Trends Changing Music Marketing Managing linear decline Managing streaming economics and ...
How To Increase Email Open Rates: 4 Tips
Email marketing is a key component of developing an artist's brand and cultivating a dedicated following, but for it to work, you need find a way to ensure your fans are actually taking the time to open and maybe even engage with the content you're putting out. In this piece, we look at four strategies that ...
