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7 Exceptional Strategies for Marketing Singles
This guest post is by Jon Ostrow (@miccontrol) of MicControl, a music blogging community that bridges the gap between musicians and music bloggers. The use of the 'single' has always been a popular way to release music, dating all the way back to the introduction of the gramophone player in the early 1900s when the 7-inch, ...
6 Case Studies on Online Music Marketing
On Music Think Tank, Jill Haverkamp gives us a sample of 6 case studies on how artists have effectively connected with their audience online. One example comes from the recent Grammy winners, Arcade Fire, and their interactive music video. All six cases gravitate around connecting with fans and artists should think about these cases when building ...
Will Apple Back Down from 30% Charge?
From publishers to music subscription providers, everyone is still reeling from the “Apple Tax"—i.e. the 30% cut of profits that Apple will take when users subscribe to content and services in app. Some argue that Apple will respond to the negative reaction in the market and back down. Others believe that Apple's announcement shows that publishers ...
Adjust for Inflation and Decline in Music Sales Looks Worse Than We Thought
There were all kinds of questions and comments about a chart published last week that offered “A Graphic Look At 25 Years Of Music Sales." Some of the controversy around the chart is answered with a new infographic that adjust music sales for inflation. The resulting snapshot is even uglier. According to the new chart, music ...
2 Out of 4 - Spotify Signs U.S. Deal with EMI
Reports reveal that Spotify finalized a U.S. distribution deal with EMI Music. This gives the company approval from two of the big four major labels. Sony closed a deal with Spotify last month. While Warner Music CEO Edgar Bronfman has changed his tune about Spotify, it doesn't mean they'll sign on. So too, Spotify still needs ...
Become a Student of the Music Business
Earlier this week, I published a story about what it's like trying to get a job in the music business—what I deemed “the most unforgiving" job market in the world. It gave vague details about my journey to Hypebot and the pride I took in being foolish and crazy enough to think that I could get a job ...
Redigi Says They'll Sell Your Used MP3's Legally
Startup ReDigi will be opening “the world's first online marketplace to legally recycle, buy and sell, used digital music files" this summer. On the ReDigi Marketplace, music “owners" can “manage their music libraries by selling their unwanted digital music, or purchasing the music they do want, at drastically discounted prices." Exactly how ReDigi will identify ownership ...
Rdio CEO Says New Apple Tax Makes It "Untenable" for Them to Exist on Ios Devices
One by one, executives behind leading subscription music companies are speaking out against the new Apple Tax. CEO Steve Jobs has made it clear that when Apple brings new subscribers to apps he expects them to let Apple handle the billing process and for providing that service, he believes his company is entitled to a 30% ...
How To: Take the Music Business Back from Apple
Apple has the music business cornered. Or does it? Chris Holmes has a radical idea that would help the music business free itself from Apple's stranglehold and reward the real influencers that distribute music. Apple might sell music, but it's the blogs and music pirates that distribute it. They're the ones that create the buzz that leads ...
A Graphic Look at 25 Years of Music Sales
There's something particularly sad about this chart. Whatever the format-track, LP, cassette, CD—every one has its day and then sales decline as it is replaced by new formats. Then in 2005 comes digital music, which according to the stats from the RIAA as interpreted by Bain show how, for the first time in 25 years, a ...
