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People Who Share Music Are 5x More Likely to Buy
According to Reuters (and by Apple's own admission), only 3 percent of the music stored in the average iTunes user's digital library was purchased from the Apple music store. The rest came from ripped CDs or was downloaded from peer-to-peer services or elsewhere. However, users of the mobile music app Music With Me, an app that facilitates ...
Free Indie Musician Resources from Disc Makers and CD Baby
If you're an indie musician who is not familiar with the free information resources provided by Disc Makers, I recommend that you check them out. Of course, since they are a company that provides CD and DVD production services and bought CD Baby a while back, their guides to recording, licensing, marketing and other aspects of ...
Pandora - What's in a Name? Does the Streaming Service Walk Its Talk?
Days after an IPO that started strong around $20, Pandora settled back. closing Friday at $13.40. One analyst suggested that the stock could trade as low as $5.50. Against that backdrop, Brandon Walsh asks how Pandora chooses its new music, and shares his frustrations with Pandora on Music Think Tank. Walsh tried to submit music to ...
New Marketing Study Shows More Content Could Mean More Fans
The results of a HubSpot study offers conclusions that can be as useful to musicians and labels, as they are to the traditional businesses surveyed. The study makes a compelling case that “more is better" when it comes to posting. Those that create more content, generated more traffic in return. A summary of study findings: Companies ...
Universal Music Shuffle: 20 Motown Staffers Let Go, as 5 UMG Execs Get Promoted
It took a scorecard to keep track of the personnel changes at Universal Motown today. Here's what we know so far, according to a variety of sources: About 20 staffers were let go today, mostly in back office in the legal, finance and digital departments. Former Motown chief Sylvia Rhone is still in serious negotiations to ...
How Your Father Influenced the Music You Love [infographic]
There are are many reasons why you listen to the music you do today. But for many, one of their influences was the music that their father played on the home stereo or maybe a concert Dad took them to. Perhaps you loved it, or maybe you swore to never listen to anything like it again. ...
Spotify Closes New $100 Million Funding Round, U.S. Launch Nears
Spotify has closed another round of funding totalling $100 million based on a $1 billion valuation. (By comparison, Pandora's IPO this week valued the streaming music service at over $2 billion.) Spotify has been working on this deal for more than 6 months and in the end investors DST, Kleiner Perkins and Accel stepped up, according ...
Pimp Your Site: Hello Bar vs. Wibiya Web Toolbar
While social networks are critical for music marketing, all musicians should have a home site under their control in order to offer a rich reservoir of news, content and such features as merch shops. However, it's sometimes a challenge to decide how best to alert users to the latest news or encourage their deeper engagement with ...
Pandora Slips to $13.26. Top Analyst Says Sell, Predicts Fall To $5.50
I'm not ready to give up on Pandora yet, but many investors and at least one top stock analyst certainly are. After rising into the low $20's on the day of its IPO, the stock fell back to around $18 at the the end of Wednesday. But the decline escalated on Thursday closing at $13.26. Some ...
Indie Label Says No to Apple's Icloud: "Copyrights Trampled", "An Insult"
Chicago based indie label Numero has opted out of Apple's iTunes In The Cloud and in particular iTunes Music Match. “We feel that a great risk is being taken by Apple and the major labels that have accepted the terms of this new product wholesale with not a thought beyond the 150M those so-called “big four" ...
