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5 Things That Need To Be Readily Available on Your Band's Website
Guest Post by Carla Jean Whitley on Sonicbids Blog You've released your first EP, booked some dates, and you're ready to generate some buzz for your band. With all of that accomplished, it sounds like you're on the right track! But there's another thing to mark off your checklist: is your website press-ready? Yeah, we know it's all about the ...
Song Catalog Finances - The Future Of Music Publishing
By Luiz Augusto Buff from Berklee College of Music's Music Business Journal. After the music industry was shocked in the early 2000s by the growth of piracy and file sharing, many investors were skeptical about the future of music publishing assets, worried that the value of songs would decrease significantly due to consumer’s free access to music. However, the ...
13 Essential Elements Of An Effective Marketing Plan
Guest Post by Bobby Borg, Author of Music Marketing For The DIY Musician A marketing plan (or as I sometimes call it, a Marketing Plan of Attack™) is a written document that outlines your band’s goals and the strategies you intend to use to achieve these goals. This can be helpful in keeping all members of a ...
Zoe Keating’s Experience Shows Us Why YouTube’s Attitude To Creators Must Change
By Mark Mulligan on Music Industry Blog It is easy to think of the internet as a mature medium, especially for those who were born into the internet era. However we are still at the earliest of stages. We are where radio was in the 1930’s and where TV was in the 1950’s: the first signs of the ...
MusicTank Introduces First Think Tank Of 2015 – Is Data The New Oil?
MusicTank, University of Westminster, has opened the floor for its first Think Tank Debate of 2015: Is Data The New Oil? The question originated from the observation of the unrelenting shift today’s music industry is making toward being data smart. Data has undeniably jumped in the drivers seat, informing the decisions of industry professionals ranging from ...
Global Digital Music Market Projections 2015 - 2019
When technology is used to record, store, and encode sound digital music has been created. Beyond it's creation, digital music is what then allows customers to listen or download music that artists are distributing for profit. As album sales have declined beyond repair, the distribution via streaming services is dominating the market deeming digital music an ...
Creating An Experience Before A Website
By Ethan Schiff on Music Marketing Money As a new artist, it’s very easy to buy into the mindset that there’s a list of things you must do to compete in today’s music industry. This makes sense. Artists are, in fact, not solely artists as much as creative entrepreneurs.Your Instagram page might see twice as much traffic as ...
Who's Buying Music Today vs 10 Years Ago
Guest Post by Bobby Owsinski on Music 3.0 Blog A recent survey by MusicWatch looked at the demographics of CD and digital music buyers back in 2004 and compared them to 2014. What they found shouldn't be too surprising, because it's almost exactly what you'd expect. In 2004, the largest demo of CD buyers was age 36 to ...
More Face To Face, Less Face To Facebook - Reclaiming Your Brand In 2015
Facebook was admirably open about their less than admirable move to bottleneck direct-to-fan marketing. But the move they made to box bands and brands into paying to reach their fans may have resulted in them getting boxed out. Facebook built a destination with Pages; a platform that until now, served as an opt in marketing platform ...
What The Resurrection of Vinyl Albums Actually Looks Like
In the face of an unrelenting decline in album sales, vinyl has made a second coming of sorts. The sales of vinyl albums rose 52% bringing revenue up to 9.2 million copies (up from 6.1 million in 2013). For the seventh consecutive year, more vinyl albums were sold than any other year since Nielsen began keeping record ...
