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Music’s Role In Digital Content Is Small And Getting Smaller [Mark Mulligan]
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Although music undeniably has a massive cultural impact beyond its potential revenue, its value in relation to digital content is experiencing a steady decline, which could be bad news for major labels and indie artists alike. Guest Post by Mark Mulligan on his Music Industry Blog This week I delivered a keynote at Mobile World Congress in ...
Has The Digital Experiment Failed? A Post-Unicorn Survival Guide And Call To Action For Artists [Casey Rae]
As the music tech industry consolidates at an alarming rate, we look at how independent artists can survive by breaking up industry conglomerates and working to keep music's tech sector a competitive environment where creativity can thrive. Guest Post by Casey Rae on Medium It’s over. Despite what you may hear to the contrary, there is ...
Engage Your Fans With YouTube Poll Cards
Here we explore how artists can use this particular YouTube card feature as a way of increasing user interaction with their videos by presenting viewers with multiple choice polls. Guest Post by Marina Sans, Video Services Account Coordinator, Spain & Portugal of The Orchard on The Daily Rind It’s been a while since YouTube rolled out its Cards feature — the mobile-friendly evolution of annotations—which has ...
Delivering Music To Fans: The Options
Once you've spent the time and energy to create your music, getting into the hands and ears of your fans is the next step. This article looks at several different content delivery systems from more conventional techniques like email, to more innovative tech like the digital wallet. Guest Post by Jack Kelly of Adva Mobile After working ...
Changing Music From Exclusive To Experience: Adding Long-Term Value
"Windowing" music has proven to devalue it, but accepting that the music industry is a listener's market and that the product is the artist not the art is the first step towards revitalizing the industry as a whole. Guest post by Lucy Blair of Hybrid Language If the last few weeks in the music industry have proved anything, it’s that the ...
Why I’m Turning Off The Radio [Tracy Maddux]
At present, the U.S. does not pay royalties to performers when their music is played on the radio, instead compensating only the songwriters. This article looks at how this antiquated legislation came about, and how it needs to change moving forward so that performing artists are properly paid for their presence on the airwaves. Guest Post by CD Baby CEO Tracy ...
Artist Development: What Is Your Unique Selling Point?
Whether or not an artist chooses to try and get signed to a record label or promote themselves independently, having a unique selling point is important to their development, as they work to stand out from the legions of other musicians competing for the same fans. Guest Post by W. Tyler Allen from W. Tyler Consulting ...
Will "Windowing" Become The Music Industry Norm?
Although Adele's choice to delay making her album available on streaming services certainly helped boost 25's retail sales, there's some question over whether this practice of windowing can be effective in the music industry over the long term. Guest Post by Bobby Owsinski on Music 3.0 When Adele released her latest album 25, it wasn't officially available on ...
iHeartMedia Reports Results for 2015 Fourth Quarter and Full Year
iHeartMedia reported financial results for the fourth quarter and full year ending December 31, 2015 showing no revenue growth on a constant currency basis. In addition to it's radio and digital properties, including iHeartRadio, the company owns old school billboard and outdoor ad providers; and they offered a bright spot in the earnings report. “We continue ...
Creating Your Own Album Artwork
The artwork which you choose for your album can greatly influence how listeners feel about your music, and simply not bothering to include any is a lost opportunity for personal branding. The following article offers tips and suggests several tools for creating engaging and original album art. Guest Post by CD Baby team member Priscilla Shaw on The DIY Musician As a CD Baby rep, ...
