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Spotify Starts Selling Your Fan Data Out Their Back Door [Chris Castle]
Spotify recently announced that it plans to start selling its free users' identifiable information to major ad companies using pattern recognition and other data mining techniques to profile fans before packaging them for resale. Guest post by Chris Castle of Artist Rights Watch Spotify announced today that it is selling its [actually the artist’s] fans to several ...
UPDATE: $9 Million Later, Music Dealers Abruptly Shutters Sync Licensing Service, Musicians Go Unpaid
A music tech startup going out of business is often just another sad story. But Music Dealers raised big money and cut big deals. Now it's founder has moved on to a glitzy new startup co-founded with a former exec of the defunct synch licensing site's top former clients. The result: many artists are left without payment. Now. Music ...
Why Artists Need To Embrace The New 360 Model [Cortney Harding]
As 2016 shapes up to be a landmark year for VR technology, it's time for artists to begin embracing 360 video technology. The cost of creating such content continues to drop, but the returns continue to increase, as the ways in which fans interact with live content continues to shift. Guest post by music tech consultant Cortney Harding It’s already ...
Universal Music Opens Vaults To Launch uDiscover Online Store
Catalog sales contribute a great deal to the bottom line of most labels, and online commerce provides a unique opportunity to leverage the long tale of fan interest well after mainstream media stops caring. Sony Legacy is a prime example. Now, Universal Music is mining its massive vaults and selling some real treasures. Universal Music Enterprises ...
Maximize Your Email Music Marketing Success
Despite all the many channels through which artists can promote their music through ads, email remains the most effective tool. In this article, we look at how to craft emails that will avoid the spam filter and actually be opened by their recipients. Guest post by Mark Walker of Eventbrite In an age of apps and AdWords, ...
SoundCloud Gives Creators An "Album" Option
Ever since SoundCloud cut its label deals and added a paid service, it's sped up the pace at which its adding new features. Today they added the option to display groups of tracks as an album rather than just as a playlist. When SoundCloud started creators shared their work track-by-track. Over the years, the platform evolved to ...
Streaming Gives Albums Wings: Why Album Sales Aren’t What They Used To Be
Although Drake's latest album remained atop the Billboard album charts for a solid nine weeks, this prominence was not the result of sales but rather streaming, demonstrating the power of streaming in the modern music economy. Guest post by Glenn Peoples, Music Insights and Analytics at Pandora Key takeaways: Streaming played a key role in keeping Drake’s ...
SiriusXM Tops 25 Million Paid Subscribers, 10% Revenue Growth
SiriusXM is on a tear, and recently the satellite broadcaster made an uninvited advance on Pandora. The music streamer rebuffed the overture, but they may want to reconsider. Their combined platforms plus Pandora's ticketing and soon-to launch music streamer would make a powerful combination. Satellite radio broadcaster Sirius XM Holdings (NASDAQ: SIRI) announced this morning that ...
How Indie Artists Can Grow Their YouTube Subscriber Base
Cultivating an enthusiastic fanbase is one of the key components of becoming a successful artist, something for which YouTube can be a great resource, particularly if you can convert those viewers and fans into subscribers. Guest Post by Jessica Allossery on Soundfly's Flypaper Maintaining an energized fan base is one of the foundations for success as an indie musician ...


