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Streaming Now Generates More Revenue For Music Industry Than Downloads, Physical Combined
Double digit growth in streaming in 2016 meant that Spotify, Apple Music and their competitors now account for 51.4% of all U.S. music revenue. Digital downloads were 24.1% in 2016 and physical was 21.8% of total revenue. This marks the first time since 1998 that the industry has posted back-to-back years of double-digit growth. These milestones were ...
Apple Music Had 20% More Users Last Month Than Spotify or Pandora
90 day free trials helped Apple Music amass 20% more unique monthly users in the U.S. in February than Spotify or Pandora, says a new just released study by Verto Index. Apple Music had 40.7 million monthly unique users in the U.S. last month, according a new study, That compares to 36.2 million users for Pandora and ...
How The Web Screws Artists... By Allowing Them A Normal Life
In this piece, Ross Pruden of Techdirt works to dispell the myth that the internet is destroying art and culture, making it impossible for artists to make a living via their creative work. Instead he looks at how the internet has allowed creatives to target niche markets of fans and consequently thrive. Guest post by Ross ...
Pandora Under Pressure Even As Music Industry Warms To Westergren
Pandora used to be the company the music industry loved to hate. An aggressive campaign to lower royalty payments and a now ex-CEO who cared more about money than music earned the ire of many. But just as that image is changing, Pandora is feeling new pressures. When Tim Westergren took back his job as the ...
Music Discover Platform TuneGo Launches A Record Label
TuneGO, a music discovery platform aimed at working musicians and industry professionals announced that they are launching their own record label aimed at helping to break artists. The TuneGo label launch coincides with the recent addition of Marcus Spence, Senior Vice President of Mosley Music Group, as Head of A&R for TuneGO Music Group. He has ...
2017 And The Future Of Email
Now that we're a healthy ways into 2017, many digital marketers are curious about what the rest of year has in store for the future of email. In this article from Team Fanbridge, we dive into four different areas of email marketing and where they might be headed. Guest post from Team Fanbridge With 2017 well underway, many digital ...
Introducing Voltra's 'Stream To Own' Approach
Although the idea of owning music may seem antiquated in the streaming age, a new online store known as Voltra is approaching things differently by offering consumers a 'stream to own' option, where users can initially listen to a song for free, and then pay for it incrementally with each consecutive listen until they have fully purchased ...
Apple Puts Another Nail In Snapchat’s Coffin
Aprecently announced a plan to launch the service 'Clips' in April. Although an obvious challenger to Snapchat, Clips is different in that, rather than seeking to build a network of its own, it plans to work through the already existing platforms of Snapchat, Instagram and Messenger. Guest post by Karol Severin of Midia Yesterday Apple announced ...
How to Make Free Music Make Money [Dave Kusek]
Giving music away free is not a smart strategy. After all, free music is everywhere and doesn't pay the bills. But embracing free music as a stepping stone to more fans willing- even wanting- to give you money, can be a powerful strategy. By Dave Kusek of New Artist Model Technology. It’s provided a lot of really ...
5 Simple Ways To Drive More Video Views On YouTube
For artists with a song and video they've worked hard on and are eager to share with fans, there are several ways to optimize content on YouTube in such a way as to drive up fan engagement. Here we look five easy ways. Guest post by Chris Robley of DIY Musican Let’s assume you’ve got great ...
