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Why Playlists Matter More Than Ever
Although things like blogs and radio can still do a lot for bringing music to the attention of consumers, there has been a massive shift in the power of playlists, which are positioning themselves as the dominant source of music discovery. Guest post by Patrick McGuire of the TuneCore Blog In 2017, the playlist has become ...
Apple To Acquire Shazam For $400 Million [REPORT]
Apple is reportedly days away from acquiring music and audio recognition app Shazam for a $400 million. The startup, which had been valued as high as $1 billion, had previously raised $143 million from investors including Kleiner Perkins, DN Capital and IVP, as well as, Sony Music, Universal Music and Access Industries, which owns Warner Music. Apple is ...
YouTube Planning New Spotify Competitor "Remix" [REPORT]
YouTube is planning a March launch of a music service internally dubbed Remix, according to a new report. The move comes amidst increasing calls for YouTube to return more revenue to creators and rightsholders, and will be the streamer's third attempt at getting users to pay. Google's YouTube is planning a March launch of a new music ...
5 Must-Dos Of Email Marketing
Although many may believe otherwise, email marketing is far from dead, and is in many ways ahead of channels like social media when it comes to effectively capturing the attention of potential consumers. Here we look at how to maximize the effectiveness of email marketing. Guest post by Chris Appelgren of Eventbrite Despite what some folks may ...
Corporate Radio Takes A Big Hit (Again)
The struggles and bankruptcy of iHeart radio have been a known issue for some time now, but apparently the number one station group isn't alone, with the second largest station owner, Cumulous Media also having recently filed for chapter eleven bankruptcy. Guest post by Bobby Owsinski of Music 3.0 I’ve reported on the bankruptcy status of the top ...
Inside Music Analytics: Chris Stapleton Has More In Common With Etta James, Van Morrison, Otis Redding Than You Think
In this piece Glenn Peoples looks at the rise of Chris Stapleton's cross genre success with is cover of Tennessee Whiskey" and how the soulful country number has been able to capture the attention of audiences typically more focused on R&B/soul legends. Guest post by Glenn Peoples, Music Insights and Analytics at Pandora, of Medium “Tennessee ...
Streaming Grew Profits For Warner Music Group In 2017
Warner Music Group Corp. today announced its fourth-quarter, reporting growth in revenue, as well as, a net loss. “We’ve now had five consecutive years of global revenue growth in constant currency, and the last two were up double digits,” said Steve Cooper, WMG CEO. “Our momentum reflects the tremendous talent and appeal of our artists and ...
Co-Founder Glenn Dicker Talks Seminal Indie Label Yep Roc
In this interview Glenn Dicker, co-founder of Yep Roc records (now in its twentieth year), chats about the origins of the label, the value of genre diversity, suggests some essentials from their catalogue, and more. Guest post by Will Hodge of Noisetrade It’s always an incredibly fun opportunity to chat with the industry professionals that help ...
4 Reasons You Should Use LinkedIn To Advance Your Music Career
While most musicians take the time to actively develop their presence on sites like Facebook and Instagram, many artists may not bother with what the perceive as the more 'corporately oriented' LinkedIn. This could be causing them to miss out on a number of beneficial connections, however. Guest post by Paul Loeb from CD Baby's DIY Musician So ...
When Is The Best Time To Release An Album In 2018?
As with every other aspect of marketing yourself in the music industry, when you choose to release your music can make all the difference. In this article we break down the best months in which to drop your new record as well as those months which will ensure a flop. Guest post by Janelle Rogers of ...
