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6 Lessons Indie Labels & Musicians Have Learned About Streaming Music
With tighter budgets and thinner margins, the loss of revenue as music consumption shifts online is particularly concerning for independent artists and labels. But they're quickly learning to adapt. Organized by UK music trade organization AIM, the recent Music Connected conference brought together record labels, distributors and music marketers. Here are some key takeaways, as reported by ...
Reaching Music Industry Influencers The Right Way
In today’s ultra-crowded and competitive marketplace, artists should use every tool they have to reach out to the influencers who can help their careers. Unfortunately, many go about it in the wrong way, coming across as naive and tone-deaf. Are you one of them? Guest Post by Cortney Harding, Director of Media Relations for Muzooka.com This article ...
How Much Do Musicians Make From Spotify, YouTube? - A Must See Digital Earnings Infographic
Data scientist David McCandless has just updated his infographic Selling Out: How Much Do Music Artists Earn Online. When he published version 1 in 2010, it sparked a conversation the we're all still still having today. How much do artists earn when they put their music online? A new infographic from David McCandless of Information Is ...
5 Types of Artists Good Managers Will Never Work With
As a music business consultant, one of the most frequently asked questions I get from up-and-coming artists is, "Where do I find a manager?" And every single time, I tell them, “You don’t find a manager, a manager finds you." Guest Post by Christine Occhino on Sonicbids Blog People tend to not like this answer, but it's the truth. Managers ...
5 Things Decision Makers Expect From Your Band's Online Presence
The music industry is a very symbiotic one. Artists, journalists, publicists, and labels all depend on one another to stay afloat. Is your band's online presence catching the attention of industry decision makers? Guest Post by Tyler Allen on Sonicbids Blog Artists depend on entities for coverage, distribution, and support, and entities depend on artists for quality content for ...
The Music Industry’s 6:1 Ratio
One of the many things that the digital revolution has done to the music industry is to create and accentuate a number of imbalances. Imbalances that will either change, become the foundations of the next era of the music business, or both. Guest Post by Mark Mulligan on Music Industry Blog In fact there are three key areas ...
Copyright Essentials: 5 Things Every Musician Should Know
Music copyright law can be an intimidating world, even for the well versed, but with a general overview and a handful of pointers, you can be well on your way to a better understanding. Guest Post by Beau Stapleton on Bandzoogle Blog 1) So where should we start? There are two distinct copyrightable elements to every recorded ...
5 Free and Cheap Time Management Tools for Musicians
Time is money, especially when you're a musician. You can't waste time trying to figure out the most effective ways to juggle the creative and business elements of being in a band, so you need to rely on time-saving tools and apps to keep your band functioning and organized. Guest Post by Amy Sciarretto on Sonicbids Blog ...
Email Autoresponders For Musicians: How To Get Fans Engaged Right Away
Just about anyone who has music available is using the song-for-email strategy. If you’re not on board, basically you trade music in exchange for an email address. It’s a great way to grow your list, and by now we all know that email is one of the best ways to stay in touch with your fans and ...
Seven Tips To Getting Sponsors For Your Band
Sponsorships are a mutually-beneficial relationship wherein two (or more) product-based companies market their products via the support and approval of the other. Are you networking with companies that could help you build your career? Guest Post by Bobby Borg Artists can develop relationships with local sellers and national manufacturers and get Live show promotion, Free merchandise, and ...
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