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Artist Images: A New Chapter In Revenue
Here long-time industry entrepreneur Kevin Arnold writes about how the direction of his company, OpenAura, marks a shift in the music industry, with revenue being earned from artist's images, something has traditionally been free, instead of from their music. Guest Post by Kevin Arnold on Medium This week my company, OpenAura, made an announcement that signals the ...
Music Business Growth Hacking 101 - A MUST READ If You Are Serious About Your Career In Music
Increasingly, tech startups are looking to growth hacking to grow their business quickly and make it more sustainable. Here, Bas Grasmayer looks at how this model can be applied to artists and labels; and outlines techniques that can be used to achieve success. Guest Post by Bas Grasmayer on Midemblog Instead of hiring marketing managers, startups are recruiting growth hackers to work ...
Why Every Musician Needs a Website and What it Should Include
In her recent article, The Music Business Reimagined, Vickie Nauman discusses the continuously evolving intersection between music and technology and the perpetual motion towards a digital music economy. More than ever before, the necessity to engage digitally and develop a strong online presence is extremely important for musicians, both established and emerging. A question that logically ...
Finding An Audience In The College Market [INTERVIEW]
In this interview Lee Mayer, the president and founder of Houla Entertainment discusses the beginning of her career as an entertainment coordinator and offers artists some advice when it comes the challenge of successfully breaking into the college market. Guest Post by Rick Goetz on Music Consultant Lee Mayer is the President and Founder of Houla Entertainment, an entertainment ...
8 Common Email Newsletter Mistakes To Avoid
For artists, email newsletters are a great way to both keep in touch with fans and regularly market your content, but they must be handled delicately, as a poorly constructed newsletter can easily drive away fans and potential subscribers. Guest Post by Hugh McIntyre on the Sonicbids Blog Your email newsletter (I’m assuming you do have one by now, ...
9 New Rules For Success In The Modern Music Industry
As the music business continues to shift and transform as it has for the past decade, the rules which govern how artists and industry entrepreneurs measure achievement and success must also change to fit a drastically altered industry. Guest Post by Bobby Owsinski on Music 3.0 We've gone through a mighty change in the music business over ...
How To Send A Takedown Notice To Google (In 46 Easy Steps!)
In this detailed, step-by-step account, entertainment attorney Stephen Carlisle walks us through the arduous and complex process of sending a DMCA related takedown notice to Google Guest Post by Stephen Carlisle on Nova Southeastern University As a postscript to the last blog post on DMCA takedown notices, I thought it might be helpful to understand what is involved ...
4 Ways To Succeed With Inbound Permission Based Fan Marketing
As the world of advertising continues to evolve, independent artists must learn to rely more on permission-based inbound marketing, rather than more traditional invasive advertising tactics. Guest Post by Jeff Barrett on Hootsuite Small business marketing has turned a corner, and traditional outbound marketing efforts such as direct mail, TV ads, and telemarketing are becoming less ...
How To Communicate Effectively With Your Fans: Tips From Trent Reznor, Songkick, PledgeMusic And More
In today's music world, the artist/fan connection matters more than ever, but with so many avenues of communication, artists must be able to effectively find ways to engage with fans in settings ranging from social media to backstage at a show. Guest Post by Oliver Cox on PledgeMusic Let’s start with a premise: your time and attention comes ...
Attracting An Audience In A New City
Getting people to come out to a show can be hard enough, but doing so in a city in which you've never played can seem next to impossible. Here Jeremy Young speaks with several different bands about the best way to get the word out when playing a new location for the first time. Guest Post ...
