Nettwerk Music Group CEO Terry McBride has always been a thinker as we as a successful music entrepreneur. This year his main project is a rejuvenated Lilith Fair tour that will certainly bring back wonderful memories for many. In this speech at TEDx in Vancouver, Terry explores the emotional power of music and its ability to bookmark moments in our lives that we can return to again and again.
Understanding the power of those moments has sustained substantial careers for the likes of Jimmy Buffett, Phish and The Rolling Stones who know what their loyal fans want and give it to them
