Sonicbids CEO Panos Panay wants this industry to share information—not hoard it—and build a bigger industry in the process. That means pooling data related to artist revenue sources, DIY tools, touring, desired products, and whatever else matters to this early-stage industry. “Let's get together, and do a joint survey of our memberships and derive some meaningful information," Panos told Digital Music News during a recent interview (video below). “Because at the end of the day, we're all in this together—none of this can exist unless we figure out ways for artists to make a living playing music."
Sounds like a smart idea, especially for a crowded sector struggling to ramp revenues. “I don't see any of these companies in any way as competitors," Panay continued. “Our collective livelihoods depend on our ability to really understand this market. We all believe we do, I think we all do to some degree, but there's so much change and so much unknown...
“I'll put it on record, I'll be happy to get together and make a financial commitment along with these companies to commission a survey to help us all come up with non-anecdotal evidence and more statistical evidence around what is really the size of this market that we all play in."
ReverbNation is already heeding the call. Just last month, the direct-to-fan heavyweight partnered with Digital Music News to commission and publish surveys related to developing artists, the first of which was disseminated this week (here).
Hopefully, that's the start of a much bigger, industry-wide research and sharing effort. Any takers?
Sounds like a smart idea, especially for a crowded sector struggling to ramp revenues. “I don't see any of these companies in any way as competitors," Panay continued. “Our collective livelihoods depend on our ability to really understand this market. We all believe we do, I think we all do to some degree, but there's so much change and so much unknown...
“I'll put it on record, I'll be happy to get together and make a financial commitment along with these companies to commission a survey to help us all come up with non-anecdotal evidence and more statistical evidence around what is really the size of this market that we all play in."
ReverbNation is already heeding the call. Just last month, the direct-to-fan heavyweight partnered with Digital Music News to commission and publish surveys related to developing artists, the first of which was disseminated this week (here).
Hopefully, that's the start of a much bigger, industry-wide research and sharing effort. Any takers?
