Sony/ATV Partners With Zazzle's ArtsProject For Lyric Inspired Merchandise Initiative
Can music publishers find new profits from old song lyrics? On demand
merchandise provider Zazzle is partnering with Sony/ATV Music
Publishing to find out. Zazzle via its ARTSPROJEKT brand will power a
“Lyrical Inspirations Fan Merch" initiative which allows artists and
fans to create and customize original works inspired by song titles and
lyrics.
With the new deal Sony/ATV joins Disney, Hallmark and Star Wars other major entertainment brands that utilize Zazzle's on-demand custom manufacturing and marketplace to monetize libraries of content with little upfront cost cost or risk.
