- 8500 interviews in 13 countries
- 63% are passionate about music
- 14% would listen to music every minute of the day if they could.
- Streaming a favorite delivery method for 21%
- 29% admit to downloading without paying
- 30% bought a CD in the last month
- 11% bought a download within the month
- Video via mobile growing fastest in emerging markets
- 42% went to a concert last year
- 16% bought a concert DVD in last year
- 19% bought t-shirt / merch.
- Many OK with listening to an ad to download (45%) and stream (41%)
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