This simple and powerful idea somes from Scott Perry of The New Music Tip Sheet:
sell the rest of the tickets at full price. You miss the Groupon sale, you miss the discount, no more of this waiting for a last-minute discount bullshit that's been hurting the biz for the past couple of years."
Brilliant.
“Don't use sites like Goldstar and Groupon to discount tickets at the last minute, use those services to announce a tour and give fans the discount up front. Offer the cheap seats at 2-for-1 pricing via a partnered presale, and then...
sell the rest of the tickets at full price. You miss the Groupon sale, you miss the discount, no more of this waiting for a last-minute discount bullshit that's been hurting the biz for the past couple of years."
Brilliant.
